- Consumer Behavior Influences Search Ranking Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
User behavior signals, such as time on site, pages per session a ...
- IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6B
Digital News Daily, Laurie Sullivan - Wednesday, June 14, 2017
The $3.7 billion jump represents the second-highest quarter of all time a ...
- Amazon Echo Music Search Feature Highlighted In Major Ad Campaign
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2017
Amazon Music, OUTFRONT Media, and Rapport on Wednesday unveiled a 79-foot-tall Amaz ...
- Half Of YP Searches Result In A Purchase Within A Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
More than 60 million monthly visitors to the site or its ap ...
- Adaptly Appoints Social Maven With Search Experience To VP, Client Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
Marketing technology company Adaptly this week will announce the appointment of Li ...
- Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
Consumers favor brands that are willing to invest in the technology ...
- Google Hires Apple System On Chip Designer
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 13, 2017
Google has hired Manu Gulati, a chip architect at Apple for nearly eig ...
- Google Maps Local Guides Program Gets An Update
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 13, 2017
Google on Tuesday announced an update to its Local Guides program, whi ...
- Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 13, 2017
Location3 President Alex Porter offers advice about the upsides and downsides ...
- Facebook Updates Lookalike Audiences, Launches Value Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Lookalike Audiences in Facebook gives marketers the ability to reach potential n ...
- Merkle Confirms Google Ad Rank Changes Impact Minimum Search Bid Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Merkle confirmed it has seen a shift for first-page and top-of-page minim ...
- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
About half of consumers surveyed for a study released Tuesday said th ...
- Yahoo Completes Sale Of Business To Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
Yahoo on Tuesday said it completed the sale of its operating med ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2017
The Data & Marketing Association (DMA) has forged a closer partnership wi ...
- Google Developer Challenge For Assistant Apps Open Until September
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2017
The first-place winner gets a trip to Google's headquarters, tickets to Goog ...
- Google's Parent Alphabet Agrees To Sell Robotics Company To SoftBank
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
As part of the transaction with Alphabet, SoftBank has also agreed ...
- Microsoft Xbox Taps YouTube To Run Halo Wars 2 Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Microsoft Xbox game "Halo Wars 2" used a 6-second bumper ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Google AMP and Facebook Instant Articles format were compared to determi ...
- Cortana In Microsoft Edge Finds Best-Priced Shopping Deals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
Search engines and browsers have begun to transform into utilities. The late ...
- Google ML Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2017
Findings from research released this week confirm that marketers can no long ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
"We need to move from thinking about media channels to audiences, a ...
- Alphabet Chairman Said 'Principles Of Science' Govern Decisions At Google
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2017
Could the very public stance that some companies are taking on politic ...
- PwC Forecasts Dramatic Desktop Search Declines As Mobile Cannibalizes Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Paid-search advertising for desktop fell 34.4% to take 24.5%, or $17.8 billio ...
- Google, Facebook, Microsoft Spent Hundreds Of Millions To Advertise In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Google spent nearly $350 million to advertising its products and services ...
- Marketers Brace For Machine-To-Machine Connections To Reach Nearly 14B By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
Search will support the connection between machines as "things will now outnumb ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even wh ...
- Apple Releases Core ML Docs, Demonstrates Plans To Build Out AI Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
Apple announced a new machine-learning API framework this week aimed at maki ...
- B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
B2B ecommerce is estimated to hit nearly $1.2 trillion by 2021, ...
- WSJ Loses 44% Of Web Traffic From Google Search, But Subscriptions Soar
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
The Wall Street Journal (WSJ) stopped participating in a program this pa ...
- Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2017
The truth from transparency and real-time data will set marketers free fr ...