- Google Advertisers Already Have Tools To Block Ads From Extremist Content
MAD, Laurie Sullivan - Friday, March 24, 2017
Several advertising execs with hands-on experience creating and scheduling campaigns say eve ...
- DMOZLive.com Preserves A Piece Of AOL DMOZ History
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2017
The data resurfaced Friday under a new name and look -- DMOZLive.co ...
- Searches Spike When Connected To TV Ads
SearchBlog, Laurie Sullivan - Monday, March 27, 2017
Television ads often work as a reminder to do something or purcha ...
- AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
YouTube's technology can see when disturbing content gets posted, and the algorith ...
- Study Identifies Gaping Hole In Media-Buying Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
Brands need to start pulling their search teams into media planning ...
- Microsoft Extends Toyota Partnership
SearchBlog, Laurie Sullivan - Friday, March 24, 2017
Toyota Motor Corp. has inked a deal with Microsoft to license i ...
- Searchmetrics Identifies The Most Visible Brands In Paid, Organic Search Across Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Searchmetrics analysis, which uses metrics to measure paid and organic visibili ...
- How Hooked On Phonics Uses Game App To Grow Customer Base
SearchBlog, Laurie Sullivan - Thursday, March 23, 2017
The shift to digital drove Austin Feld, director of user acquisition ...
- AT&T Suspending All Non-Search Ads On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 22, 2017
AT&T says it's pulling all non-related search advertisements running on Google and YouTu ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 22, 2017
The NCS Learning Lab studied the relationship between viewability and attention metric ...
- Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2017
The recent changes in Google's brand safety policies mean stricter guidelines a ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Offer Management platform is one of seven prototypes that debuted ...
- Google Maps Gets Real-Time Location-Sharing Capability
SearchBlog, Laurie Sullivan - Wednesday, March 22, 2017
Drop a pin and share your real-time location with a specific pers ...
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
Rather than build the technology, Audience Network, Facebook's partners program, will wo ...
- Microsoft Intros Its Own Version Of Playable Ads
Mobile Insider, Laurie Sullivan - Tuesday, March 21, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- UK Withdraws Ads From Google, YouTube: Cites Hate Speech
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
British authorities want to know why advertisements marketing the government's services appear ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
The purchase of online grocery items has begun to increase, with 4 ...
- Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
With a lack of confidence in Google's ability to move quickly ...
- Twiggle Gives Online Retailers An Easy Way To Implement Semantic Search
SearchBlog, Laurie Sullivan - Tuesday, March 21, 2017
Most e-commerce companies still rely on keyword matching and behavioral data ...
- Microsoft Inserts Ads In File Explorer For Windows 10
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 20, 2017
Apple Insider reports that Microsoft will begin inserting ads into Windows ...
- Google Reviews Ad Policies To Improve Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
Google on Friday said it will change its advertising policies following ...
- Google Broadens Exact-Match Variations In AdWords
SearchBlog, Laurie Sullivan - Monday, March 20, 2017
In the coming months, exact-match targeting will take into consideration close varian ...
- Cops Serve Warrant for Google Search Data On Entire Town Of Edina
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 17, 2017
A Minnesota judge signed a search warrant for personal information on anyo ...
- Ad-Supported Jobs Add $1 Trillion To Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 16, 2017
If the IAB study was intended to track the contributions that Intern ...
- Google Tweaks Algorithm To Flag Offensive Content, Move Follows Criticism
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2017
Google wants to teach algorithms to flag "offensive" content in search resul ...
- xAd Introduces Cost-Per-Visit In-Store Ad Pricing Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2017
xAd on Thursday released a pay-for-performance revenue model for driving offline visi ...
- Google Home Turns Audio 'Content' Into Sponsored Ad
SearchBlog, Laurie Sullivan - Friday, March 17, 2017
Audio ads or sponsored content will become the next piece of creati ...
- SteelHouse's Media-Buying Model Goes 100% Transparent With New Platform
MediaDailyNews, Laurie Sullivan - Wednesday, March 15, 2017
The move furthers the advertising software company's business model of creating self-servi ...
- Pinterest Goes After Visual Search Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
In the coming months the company will clarify how it intends ...
- Content Marketers Required To Have SEO Skills
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2017
There are four times as many content marketing jobs available in t ...