- Apple Privacy Vs. Competition: What The Ad Industry Needs To Compute
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2024
Despite all the privacy safeguards Apple announced at its Worldwide Developer Conferenc ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2024
Pope Francis sent an important message to world leaders during the G ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- Generative AI Rocks The Boat - Why Some Advertisers Are Ready To Jump
Performance Marketing Insider, Laurie Sullivan - Thursday, June 13, 2024
Not all brands are comfortable with generative AI technology. Lucidworks made th ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- Yahoo Updates AI Engine, Completely Redesigns Mail
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Yahoo launched two important platforms this week supported by artificial intelligence. ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- Apple Unveils Groundbreaking Privacy, Integrates ChatGPT Across Devices
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
On Monday at its developer conference, Apple explained how it will personali ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...
- Lower Carbon Emission By Reducing Bid Requests Per Impression Becomes Hot KPI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2024
Duration Media, founded in 2018, launched technology for publishers that can dramatical ...
- Apple Intelligence AI Coming As GAI Influences More Consumer Decisions
MediaDailyNews, Laurie Sullivan - Friday, June 7, 2024
Apple is set to make major announcements next week at its Worldwi ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- LinkedIn Disabled Targeted Ad Tool
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- Adobe Responds To Content Creation, Cloud Service Terms Backlash
MediaDailyNews, Laurie Sullivan - Friday, June 7, 2024
Adobe's recent changes to its Terms of Use sparked a backlash ...
- Google Brand Recommendations Link With YouTube Ads
Performance Marketing Insider, Laurie Sullivan - Friday, June 7, 2024
Brand Recommendations span awareness and consideration campaigns with cost-per-thousand and cost-per-view bidd ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- Google Faces $17B Lawsuit In UK
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
A UK court has ruled Google must face a lawsuit that cou ...
- Adobe Embeds AI Across Cloud Apps, Terms Spark User Backlash
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
The technology -- now embedded in Adobe workflows -- enables users ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- OpenAI, Apple Agreement Might Override Privacy Concerns
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2024
The deal would give OpenAI access to hundreds of millions of App ...
- Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Google, Meta, and Microsoft have been spending money and time on studi ...
- NP Digital Acquires SearchGuru To Expand Globally
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
NP Digital has acquired performance marketing company SearchGuru. All 120 employees ...
- Google, Microsoft Layoffs Across Cloud Units Amid AI Efficiencies
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Reasons for the layoffs have not been confirmed, but both companies report ...
