- NP Digital Acquires SearchGuru To Expand Globally
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
NP Digital has acquired performance marketing company SearchGuru. All 120 employees ...
- Google, Microsoft Layoffs Across Cloud Units Amid AI Efficiencies
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Reasons for the layoffs have not been confirmed, but both companies report ...
- Google Privacy Shakeup And Shakeout After Continued Data Leaks
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2024
Keith Enright wrote in a LinkedIn post Tuesday that he will lea ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Google Gives Advertisers Data Privacy Compliance Law Guidance
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
Changes to compliance laws and opt-out preferences across its ads and analyti ...
- Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 4, 2024
Brightedge Generative Parser data released Tuesday shows Google's ability through GAI ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- Google Blames 'Data Voids' For Nonsensical Search Results
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
"Data voids" or "information gap" are the terms that Google head ...
- Large Language Models Have A Unique Voice That Technology Can Detect
Performance Marketing Insider, Laurie Sullivan - Friday, May 31, 2024
AI tools help people plagiarize content by humanizing the phrases and helpi ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Google Says Leaked Search Docs Are Real, But Cautions Industry On Context
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
As search professionals try to process and understand what the data reveal ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- Ads Take Another Block And Tackle
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2024
A group of ad and media trade groups have reportedly asked App ...
- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- OpenAI Strikes Gold in Publishing Deals - Data Dates Back To 1857
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 29, 2024
There is no shortage of data from publishing companies to train lar ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- OpenAI Trains New AI Model For General Intelligence, Creates Safety Board
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
AGI follows the path of supercomputing. The software aims to perform a ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- If Google Builds A Paywall For News, AI Subscription Services
Performance Marketing Insider, Laurie Sullivan - Friday, May 24, 2024
Google is threatening to pull future investments in nonprofit news organizations acro ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaDailyNews, Laurie Sullivan - Wednesday, May 22, 2024
LG Ad Solutions launched the first 3D native digital display on i ...
- Massive Outage Impacts Microsoft Ad Services
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Bing's API took down Microsoft Copilot, DuckDuckGo and ChatGPT's web search ...
- AI Sparks Unexpected Flurry Of Search Tools
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2024
Watching hummingbirds that had no idea how to reach their feeders aft ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
