- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- Future Of AI Performance Ads Seen In Humanoids
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2024
Adaptive learning has been around for years, and is now being us ...
- Google Debunks 'Where To Vote' Search Conspiracy
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Searches on Google for "Where can I vote for Harris?" early ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- White Noise Apps Could Be Stealing From Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Sports Score Ticker Gets TV Viewer Attention For Political Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2024
The battleground states have a massive population of sports fans, says S ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Google Gemini AI Turning Maps, Waze Into Recommendations Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Google's generative AI model Gemini will turn Google Maps into a recommendatio ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Microsoft AI Business On Track To Surpass $10B Annual Run Rate
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Microsoft reported financial results Wednesday and said it had no intention ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
For the first time ever, YouTube's ad and subscription revenue combined surpass ...
- Google AI Advancements Start To Generate Payback
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 30, 2024
Google DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
- Google Autonomous AI Agent Could Make APIs Less Relevant
Media 3.0, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft and Salesforce recently announced AI agents and now Google will jo ...
- Apple Intelligence Launches With Update To Its Operating System
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Apple Intelligence launched Monday for iPhones, iPads, and Macs - available throu ...
- Meta AI Search Engine Will Reduce Reliance On Google, Microsoft
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the proje ...
- Microsoft Accuses Google Of Conducting 'Shadow' Campaigns To Undermine Its Businesses
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft's lawyer Rima Alaily alleged an astroturf group called the Open Clo ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Creating Advertising's Central Nervous System
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2024
AI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- OpenAI Moves To Support Federal Agencies, Prevention Of Cyberattacks
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
There's a contradiction of events happeneing at OpenAI. The company's AGI Readine ...
- GAI Automating Advertising - Ad Copy In 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2024
Google has created all types of technology for AI-supported images, text, aud ...