- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To Shareholders
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
The letter to shareholders - highlighted in its annual report - describ ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Google Emphasizes AI Performance As Advertisers Pick Up Holiday Strategies
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Today's announcement focuses on new Performance Max features such as shareable ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- Microsoft's Next Steps For Autonomous AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Now Microsoft is using AI to help companies create AI agents th ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Google Starts Disabling Popular Ad Blockers
MediaDailyNews, Laurie Sullivan - Monday, October 21, 2024
Google Chrome has officially begun to disable popular ad blockers including uBlo ...
- Google Discontinues Sitelinks Search Box Feature
MediaDailyNews, Laurie Sullivan - Monday, October 21, 2024
Has the Sitelink Search Box - a way to search a w ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2024
Apple Intelligence is not available to the public, but a new repo ...
- Google Names New Search, Ads Lead, Raghavan Becomes Chief Technologist
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Prabhakar Raghavan, the company's search and ads boss since 2018, will beco ...
- Google To Pause Election Ads After Polls Close As Political Ad Revenue Skyrockets
MediaDailyNews, Laurie Sullivan - Friday, October 18, 2024
"We will pause ads relating to US elections from serving in t ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- YouTube Citations In Google AI Overviews Surge
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2024
YouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- Trump Says Google Would Likely Remain Intact If He Is Reelected
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 16, 2024
Former President Donald J. Trump told attendees at an event this we ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before Holidays
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Google unveiled the biggest change to its Shopping platform with the introducti ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2024
"Simplify" has become a buzzword as the technology that advertising runs ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Google Puts Data-Retention Limits On Advertising
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Google Ads will implement a data-retention policy on November 13 that limi ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- Suleyman Leads Microsoft AI To Engineer Personality
Performance Marketing Insider, Laurie Sullivan - Monday, October 14, 2024
Microsoft is building an "intimate experience" in AI assistants as Microsoft ...
- Google's Market Share Slips, Amazon's Rises
MediaDailyNews, Laurie Sullivan - Thursday, October 10, 2024
Google claims competition thrives in search and advertising. That argument might ha ...