- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2024
The company released a Keyword Targeting feature on Friday that seems ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- SearchGPT To Integrate Into ChatGPT By End Of Year
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
An OpenAI exec told publishers the company does not intend to sha ...
- When Amazon AI Shopping Agents Feel Like Humans
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2024
Amazon wants to build AI agents that will perform specific tasks witho ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Trump Vs. Harris: SMB Opinions On Who's Best For Ad Industry And Economy
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
Small and medium-sized businesses were surveyed to identify who they believe ...
- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- How To Monetize Dark Traffic
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2024
A new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Microsoft Bundles Gaming, CTV Ad Buys
MediaDailyNews, Laurie Sullivan - Friday, October 4, 2024
Microsoft has quietly begun to offer ad media buys that combine C ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Users will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Amazon Follows Google Into Visual Search To Strengthen Shopping
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Amazon announced five visual search features in its shopping app that all ...
- A Microsoft Patent That Could Drive Search And Copilot
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2024
Inventors at Microsoft in a U.S. patent describe a "foldable display device ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...
- Google Asks For Experiences To Improve Search
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
Danny Sullivan, Google search liaison, wants to hear authentic voices from experien ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- Microsoft Expands Deep Search, DeepMind Co-Founder Behind Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2024
"Bing Generative Search goes beyond simply finding an answer," Microsoft wrote ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
The Google-DOJ trial wrapped up this week as both sides tried ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday Sales
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
U.S. online sales are expected to hit $240.8 billion overall - ...