- Upsides To Google Labeling Positive Fake Reviews On Maps
Performance Marketing Insider, Laurie Sullivan - Friday, September 27, 2024
The company has decided to call out businesses that have posted positi ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Google Files Antitrust Complaint Against Microsoft In Europe
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
Using the EU's and U.S. DOJ's reasons for filing antitrust lawsuits again ...
- Mobile Rolls: Reliance On Ads Increasing
Performance Marketing Insider, Laurie Sullivan - Thursday, September 26, 2024
AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per shar ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- Perplexity In Talks With Brands To Change AI Search Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 23, 2024
Perplexity, which has been planning an ad model tied to its AI-power ...
- Consumers Sacrifice Brand Loyalty Down To The Penny
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 24, 2024
"Yellowstone" creator Taylor Sheridan recently purchased land near my property in Wyomin ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Google Readies Ad Defense In U.S. Antitrust Trial
MediaDailyNews, Laurie Sullivan - Friday, September 20, 2024
Google opened its defense in a Virginia courtroom Friday, defending against U. ...
- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Amazon Releases AI Video Generator For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The video generator turns one product image into a video clip ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- HubSpot's Latest Tech Launch Reveals Why Google Wanted It
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
HubSpot has announced updates to its Marketing Hub and Content Hub platfor ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Could Google Win U.S. Antitrust Case On A Technicality?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2024
Google may have set a precedent this week when it tried ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Google To Identify AI-Generated Images In Search And Ads
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Google plans to make changes to its search engine and ad produc ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- AI Models Start To Reason Before Responding
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
A new series of OpenAI models have begun to reason through compl ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Google Backdoor Ad Practices Revealed By Those Who Lived It
Performance Marketing Insider, Laurie Sullivan - Monday, September 16, 2024
The Department of Justice has opened a door for advertisers, publishers a ...
- Google Improves Data Privacy Via 'Confidential Matching'
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Advanced technology connects first-party data for audience targeting and campaign measurement ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Google Smothers AI Hallucinations With Real-World Data
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2024
Google researchers think they have found a way to reduce hallucination caus ...