- SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
AI marketing assistant is the fastest-growing job in marketing, with a project ...
- Google's Goal To 'Crush' Competition Described In Emails
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2024
A former Google exec told colleagues the goal was to "crush" riv ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To Purchases
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Foursquare developed an in-house measurement tool combining location with purchase data th ...
- EU's Top Court Upholds Billions In Fines For Google And Apple
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
Two of the biggest companies have lost their EU court fights a ...
- News Corp Estimates A $9M Loss If It Had Switched From Google Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2024
"I felt like they were holding us hostage," Stephanie Layser, former ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...
- Why Google's Outcome Will Prompt Other Ad-Tech Industry Breakups
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 10, 2024
A DOJ prosecutor cited 150,000 online ad sales every second at Google ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
As Google prepares to battle the U.S. Department of Justice in anoth ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
MediaDailyNews, Laurie Sullivan - Sunday, September 8, 2024
Small business owners have concerns about possible outcomes of Google's DOJ antitru ...
- TikTok Alleged To Be Self-Preferencing Its Shop Platform
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2024
Among live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- Analyst Outlines Google Future Post-Antitrust Trial
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
An analyst group at Wedbush published a research note describing the anticipat ...
- NFL Kickoff: Google Ads Gambling Rules Tighten
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2024
Google has implemented stricter recertification guidelines and certification for gambling and gami ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- YouTube Develops Synthetic Audio ID Tech
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2024
YouTube is working on AI tools that advance detection of AI-generated voic ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- AI-Generated Fake Reviews Found Across App Stores
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
AI has been used to create fake reviews in app stores, accordi ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Apple Job Cuts In Digital Services Make Room For Startups
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Apple is reportedly laying off around 100 employees across books and ne ...
- Google Relaunches Feature Enabling Users To Create AI-Generated People
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
The company stopped allowing users to generate people after the AI mod ...
- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...