- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Microsoft Confirms Release Of Recall AI Search Feature To Testers In October
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Microsoft's controversial Recall AI service takes screenshots of activity on Windows r ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...
- How Complex Reasoning In Search Will Improve Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2024
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wan ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Google Helps Netflix Make 'Emily In Paris' Shoppable
MediaDailyNews, Laurie Sullivan - Monday, August 19, 2024
Netflix's series "Emily in Paris" will become shoppable through a feature call ...
- Google Makes Unusual Request, Apologizes For Serving Mismatched Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 20, 2024
Google reached out to advertisers after serving one advertiser's products in another ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Pilot Connects Driver Data, Gives Customers A Reason To Happy Dance
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2024
Pilot discovered what consumers want and used geolocation and behavioral targeting a ...
- AI Becomes Magnet For Foreign Adversaries In U.S. Elections
MediaDailyNews, Laurie Sullivan - Friday, August 16, 2024
Artificial intelligence and chatbots have become a magnet for countries like Russ ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- Yelp Speaks Out On FTC Fake Comment Ruling
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Yelp, which relies heavily on ratings and comments, has become an outspok ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2024
The Harris campaign has been editing news headlines and using them ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- How Much Of Google Search Market Share Relies On Default Setting?
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2024
I thought it would be easy to switch search engines if Goog ...
- Talk To Me: Google Gemini's New Assistant Launches With Pixel 9
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
On Monday Google launched a new line of phones with custom semiconduct ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- IAB Launches 'Diligence Platform' For Privacy Compliance
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
Powered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The report, made public Monday by Forrester Research, ranks the top s ...
- ChatGPT Can Finish Thoughts, Imitate Voices Without Permission
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
AI search, synthetic voices in ads and other creative content will beco ...
- Elon Musk Shares Policy Views In Interview With Donald Trump On X
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The discussion on X's livestreaming service Spaces was less of a formatt ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Google DeepMind Develops AI Framework That Requires Less Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 12, 2024
Improving the learning process that requires less data is a key eleme ...
- Susan Wojcicki, Innovator Who Urged Google To Acquire YouTube, Dies At 56
MediaDailyNews, Laurie Sullivan - Saturday, August 10, 2024
Susan Wojcicki, an ambitious innovator who wanted to reinvent television at Goog ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Apple Changes EU App Store Policy After Warning
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Apple on Thursday announced changes to its App Store after the Europe ...