- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Microsoft revealed insights and news on an expanded partnership with Axel Spring ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- Google, Microsoft Bet Big On GAI In Q1 - And Win
MediaDailyNews, Laurie Sullivan - Thursday, April 25, 2024
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 202 ...
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, April 26, 2024
Advertising influences Mother's Day gift purchases. In a recent study, 44% ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- CPC Report Shows Where Ad Costs Rose And Fell
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2024
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showi ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- Firsthand Prepares To Run A Small Pilot Of Its AI Agent With Publishers, Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2024
Firsthand is preparing to run a pilot of its AI Agent th ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI Assistant
MediaDailyNews, Laurie Sullivan - Friday, April 19, 2024
Meta AI was built on the company's latest large language model call ...
- Google Consolidates Teams To Accelerate AI In Products
Performance Marketing Insider, Laurie Sullivan - Friday, April 19, 2024
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workpla ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...
- Channel Factory Creates AI Incubator Innovation Lab
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Google Advertisers Gain Generative Image Tools For Demand Gen
MediaDailyNews, Laurie Sullivan - Tuesday, April 16, 2024
Generative image tools in Demand Gen will roll out to advertisers arou ...
- Microsoft Makes Another Large Investment In An AI Company
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
With the infusion of funds, Microsoft gains a minority stake in t ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Google CEO Talks About Changes In Search, AI And SGE
MediaDailyNews, Laurie Sullivan - Friday, April 12, 2024
Google CEO Sundar Pichai says what excites him about AI is h ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- Google Begins Removing Links To California News Websites On Its Platform
MediaDailyNews, Laurie Sullivan - Sunday, April 14, 2024
A California link tax created by the California Journalism Preservation Act wou ...