- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
Semiconductors have been an afterthought in the advertising industry. Now companies a ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- Dropbox Adds AI-Powered Universal Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
Dropbox has launched tools for its cloud-storage product that integrate AI ...
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
The move, which builds on its narrative at Cannes and more th ...
- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
RBC Capital Markets raised estimates on Pinterest based on the firm's analys ...
- Microsoft Launches Predictive Targeting For All Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 22, 2023
Microsoft has been trialing this predictive targeting tool for about 10 month ...
- Cannes: Gen AI And Inside Baseball Stuff
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2023
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jens ...
- YouTube To Launch First Official Shopping Channel, In South Korea: Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Channel will operate in the Korean language and begin as a 90-d ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- Google Makes Friends With Apple iPhone In Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
In a first for Google, the social-response team will use the rep ...
- Analysis Compares Results To Find The Best Generative AI Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2023
A group of UC Berkeley students and faculty members conducted an experime ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Searches Rise For A Reddit Alternative Since API Charges Increased
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Google searches around an alternative to Reddit have risen by 127% sin ...
- Google Searchers Can Get Paid For Pilfered Privacy
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 19, 2023
Google Search users who clicked on a search result link from October 2 ...
- Pinterest At Cannes Calls On Companies To Make The Internet Safer
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2023
Inspired Internet Pledge is a call to action for tech companies a ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
It will become essential to monitor and understand the dynamics of AI ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- American Express Looks To Expand Program With Seasonal Offers
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboar ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 18, 2023
This year AWS is telling clients and agencies what its focus ...