- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
The official host city of Super Bowl LVIII is launching a quir ...
- Sam Altman Returns To OpenAI
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
Following days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Publishers Forecast To Lose $54B In Revenue From Ad-Blocking
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Publishers are estimated to lose $54 billion in ad revenue globally d ...
- Hey There: Attention Metrics Stifled By Lack Of Resources
MediaDailyNews, Laurie Sullivan - Tuesday, November 21, 2023
Although marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Data Shows Consumers Plan To Cut Holiday Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Digital Revenue Profitability Confusing For Local Media Companies
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
A survey of financial execs shows the greatest challenge lies in accura ...
- Apple, ByteDance, Meta Contest EU Gatekeeper Status
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
Apple, Meta, and TikTok owner ByteDance contested their platforms' definitions as pa ...
- Microsoft Urges OpenAI Board To Reinstate Altman As CEO
MediaDailyNews, Laurie Sullivan - Sunday, November 19, 2023
Microsoft, one of OpenAI's biggest investors, spent the weekend urging the Open ...
- In Sam Altman Advertisers Trust
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...
- Google Files Charges On Fraudulent Takedown Requests
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
Google's lawsuit cites two men who allegedly used the Digital Millennium Copyrig ...
- Google CEO Pichai Wanted Apple To Have An Alternative Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
A choice to designate a search engine and a browser could ...
- Mozilla's Future In Chatbots, Large Language Models
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Google Tests Community-Sourced Notes In Search
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Google is testing a feature that allows users to add notes ...
- Microsoft To Make Its Own AI Chips, Rebrands Bing Chat
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Microsoft unveiled its first AI chip and cloud-computing processor to gain great ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Google AI Delivers What's On Your Mind
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- YouTube Requires Creators To Label Synthetic Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
The move comes weeks after adding SynthID watermarks for all creative asse ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Economic Impact On Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- Google Pays Apple 36% Of Search Ad Revenue
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
A University of Chicago professor on Monday disclosed that Google pays App ...
- Precursors To A Google Breakup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 14, 2023
The EU law aims to require each company with this designation ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- American Express Highlights Love Affair With Small Businesses
Marketing Daily, Laurie Sullivan - Friday, November 10, 2023
The campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Facebook Ads Spread Malware In Fake Google Bard Downloads
Performance Marketing Insider, Laurie Sullivan - Monday, November 13, 2023
Social media has turned into an easy tool to spread misinformation a ...