- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Google Expands SGE And Publisher Traffic Into More Countries
MediaDailyNews, Laurie Sullivan - Thursday, November 9, 2023
The announcement demonstrates Google's commitment to driving traffic from search to publish ...
- Amazon Expands Ecommerce Into Meta With Data-Sharing Clause
MediaDailyNews, Laurie Sullivan - Friday, November 10, 2023
Amazon has partnered with Meta to allow Facebook and Instagram users ...
- Why Microsoft Blocked Internal Access To ChatGPT
Performance Marketing Insider, Laurie Sullivan - Friday, November 10, 2023
Employees who tried to access ChatGPT on Thursday were briefly redirected ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Consumers Spent $354.7B On Mobile This Year
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
More intuitive mobile shopping experiences are making it easier for consumers ...
- Google Turns To European Regulators To Fix Apple iMessage Compatability
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
In a move that could smooth delivery of marketing messages for advertiser ...
- Generative AI Technology Tool Helps Marketers, Creators Edit Images
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
Taboola has joined a long list of companies that allow advertisers a ...
- Just For You, YouTube Says
Performance Marketing Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Yahoo Finance Redesigns, Reduces Available Ad Units
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The goal is to avoid clickbait, reduce display ads by 40% a ...
- Google Trial Docs Reveal Secrets
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 8, 2023
Disclosures in Google's antitrust case as part of the testimony by t ...
- Musk's Witty AI Chatbot Grok To Rival ChatGPT
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Elon Musk claims that Grok, the first product of xAI, is alrea ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- Google, Microsoft Prep Marketers For Holiday Buying Season
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
Online and other non-store sales included in the NRF's total estimates a ...
- OpenAI's Path Toward App Store, Ad Monetization
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 7, 2023
OpenAI's first developer conference debuted tools that allow anyone to create ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- IAB Tech Lab Plans To Verify Data Deletion Requests
MediaDailyNews, Laurie Sullivan - Friday, November 3, 2023
IAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Epic Games Adds To Google's Antitrust Woes
Performance Marketing Insider, Laurie Sullivan - Monday, November 6, 2023
Epic Games claims that Google violates U.S. antitrust law by holding ba ...
- Google Takes AI Two Steps Forward, Consumers Shuffle One Step Back
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Google's product image creation tool enables marketers to create images from tex ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Performance Marketing Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- Disney Explores The Power Of Wishes In Holiday Campaign
Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2023
As it celebrates its 100th anniversary, Disney on Wednesday launched its holid ...
- Microsoft Executive Fears For Israel's High-Tech Sector
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns ...
- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- Google AdSense Moves Payment To Per Impression
Performance Marketing Insider, Laurie Sullivan - Thursday, November 2, 2023
Google AdSense will roll out two changes for publishers, scheduled to ta ...
- Google To Give Up Some Search Lead To Microsoft Bing In 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 31, 2023
Forrester Research released predictions Tuesday for advertising and media, including one th ...
- Google's 7-Year Mobile Project Faces Some Unresolved Issues
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Google announced the completion of its seven-year mobile project, but also sa ...
- Microsoft Advertising, Media.Monks Independently Strengthen Presence In China
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Microsoft Advertising and Media.Monks in two separate announcements have strengthened positions ...