- Journalism Groups Join Coalition To Save Local News
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
The Rebuild Local News coalition proposed a dramatic tax-based solution to t ...
- Run Rabbit Run: What One Analyst In China Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
Alaris Consulting Group in Shanghai published a report Sunday predicting trends a ...
- Yandex Source Code Leaked, Racial Slurs Found In Document
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
A former Yandex employee allegedly leaked source code containing 1,922 ranking facto ...
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, January 27, 2023
Raj De Datta, co-founder and CEO of Bloomreach, talks about how t ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Performance Marketing Insider, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
The star of Apple TV+'s famed Ted Lasso series highlights privacy featur ...
- Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Microsoft on Tuesday reported revenue declines from its Windows OEM Operations a ...
- Google Reportedly To Cut Executive Bonuses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 24, 2023
Google plans to reduce senior executives’ pay as part of a cost-cutti ...
- Yoast SEO Makes Major Changes To Its Interface
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 24, 2023
The new version of Yoast introduces a card-style interface that doesn’t requi ...
- If The DOJ Sues Google, Again, What Are Its Options?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 24, 2023
The DOJ is preparing a lawsuit against Google based on its advertisi ...
- Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The investment aims to "accelerate AI breakthroughs to ensure these benefits a ...
- Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
With a focus on data interoperability and working with firms once consider ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Data & Programmatic Insider, Laurie Sullivan - Monday, January 23, 2023
The study of transparency in programmatic media trading suggests that that transparen ...
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, January 23, 2023
When does a company know it needs a chief revenue officer? "Insi ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Sunday, January 8, 2023
It's not just the technology and data analysis that supports Merkle's nominati ...
- In The World Of Measurement--2023
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2023
Marketing budgets this year stand to face scrutiny in an economic downtur ...
- Companies Using Google Ads To Entice Small Businesses To Pay For Government Freebees
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2023
Companies with official-sounding names and websites that suggest a government affiliation char ...
- L'Oreal Brings Inclusivity To Makeup
Performance Marketing Insider, Laurie Sullivan - Friday, January 20, 2023
L'Oreal introduces the world's first handheld lipstick applicator designed for people wi ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
