- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...
- Visa Dives Deep Into Creator Economy
Performance Marketing Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- Meta, Microsoft Expand AI Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 19, 2023
The expanded partnership, announced with the release of the new large langua ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- Automation Shows Profitability
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 19, 2023
Google has been touting automation in advertising for years. Marketers initially reject ...
- Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
Apple and Amazon were fined for restricting competition based on reselling a ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
SKUx, a payments and consumer engagement platform, plans to announce a partnersh ...
- Microsoft Launches Vector Search In Preview
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
In preview through Azure Cognitive search, Vector Search uses machine learning ...
- Microsoft Search Gets Visual In Chat For Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
With Visual Search in Chat for Bing, users can upload photos ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- ChatGPT Analysis Sheds New Light Into People's Behavior, Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
How people craft prompts to get more information from ChatGPT ranges fr ...
- Apple Maps Making Strides In Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Near Media now has six months of traffic data assessing how App ...
- Twitter May Be The Backbone Of Tucker Carlson's New Media Company
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Former Fox News host Tucker Carlson and former White House adviser Ne ...
- Magna: Excessive Streaming Ad Frequency Damages Purchase Intent
Performance Marketing Insider, Laurie Sullivan - Friday, July 14, 2023
What happened to ad frequency caps? Some 87% of participants to ...
- AI Hallucinations: Lucidworks Validates Truth In Responses
Performance Marketing Insider, Laurie Sullivan - Thursday, July 13, 2023
Lucidworks' search and artificial intelligence (AI) platforms got upgrades, providing what t ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Twitter Blocks Links To Threads After Temporarily Blocking Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
Backlinks have become the thread that leads a user from one platfo ...
- Adobe Proposes Anti-Impersonation Law Based On AI, Expands Access To Firefly
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
Adobe Chief Trust Officer Dana Rao participated in the U.S. Senate Judicia ...
- Google Bard Vocalizes Responses, Supports 40+ Languages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 13, 2023
Google's chatbot is now available in additional languages with many unique feature ...
- Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 13, 2023
The technology, developed by Albert AI, comes as Apple released new bet ...
- Microsoft Added Generative AI After Nadella's 'Mind-Blowing' Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 12, 2023
Microsoft Advertising has been working with AI for years, integrating it in ...
- Canadians Push Back On Google, Facebook Domestic News Blockades
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Some 61% of Canadians say Big Tech should compensate publishers when conte ...
- Google Campaign Merges Its Browser With The Fastest Sport
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- Microsoft Wins Nod From U.S. Court To Acquire Activision
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
After a long, drawn-out process and multiple roadblocks, Microsoft finally secured t ...
- Study: Who's Splurging On What Items?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...