- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 18, 2023
This year AWS is telling clients and agencies what its focus ...
- Alphabet Sells Google Domains Assets To Squarespace
Performance Marketing Insider, Laurie Sullivan - Friday, June 16, 2023
Google has sold about 10 million registered website domains to Squarespace. ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- Performance Agency Integrates With Walmart Connect DSP
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
The Brandtech Group has acquired Pencil, a generative GAI creative and distributi ...
- Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2023
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
"Streetball and MMA share an audience," the ClashTV CEO said, comparing ...
- Amazon Tests AI To Summarize Product Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Amazon is testing the use of AI in its shopping app ...
- TikTok Tests Visual Search To Boost Ecommerce Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
TikTok is testing a visual search tool in its Shop tab th ...
- Twitter Reportedly Stopped Paying Its Google Cloud Contract
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 13, 2023
Twitter signed a $1 billion contract in 2018 with Google to ho ...
- Reddit Developer Protest Based On Change In API Prices
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 13, 2023
Thousands of Reddit communities went dark in protest of new developer fe ...
- FTC Will Try To Block Microsoft's Activision Blizzard Acquisition: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2023
The FTC is set to file for an injunction that would enab ...
- Google, Microsoft, OpenAI Limit AI Chatbot Internet Users: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2023
Google, Microsoft, and OpenAI have restricted access to their generative AI chatbo ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- Google MSA New Transparency Policy Provides More Campaign Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Google plans to give advertisers more information on the ads they ser ...
- Microsoft Store Ads Will Serve In Bing Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Microsoft Store Ads will now appear in Bing search results and wi ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Bing Adds Voice To Chat, Consumers Still Don't Get It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 11, 2023
Bing users on desktop can now talk to the chatbot and ...
- Google Generative Search Experience Returns Answers In Half The Time
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2023
Google Search generative AI takes a bit of getting used to, b ...
- Google News Showcase Product Coming To U.S. This Summer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
The partnerships with more than 150 U.S.-based news publications -- 90% ...