- Google Hid Its AI Dominance In Search For Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 1, 2023
Google execs downplayed the company's position on AI during its federal antitru ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
The ad industry has actively poured billions of dollars into automating process ...
- Pinterest Turns Profitable, Reports Q3 Revenue Reached $763M
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
Advertisers couldn't ask for much more from Pinterest, which on Monday report ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Microsoft CMO Steps Down, Takeshi Numoto Steps In
MediaDailyNews, Laurie Sullivan - Friday, October 27, 2023
Microsoft on Thursday said CMO Chris Capossela will leave the company aft ...
- Google Commits $2B To AI Startup That Amazon Also Invested In
MediaDailyNews, Laurie Sullivan - Saturday, October 28, 2023
Anthropic is the developer of Claude 2, a chatbot rival to ChatGP ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Search Themes Comes To Google Performance Max
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Google just changed ad targeting with its "search themes" beta launch ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- How Technologists Are Selling AI To Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Google this week will begin rolling out an AR Beauty feature f ...
- Amazon Proves Ad Dreams Come True For NFL Games
Performance Marketing Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Microsoft's Growth In Cloud Offsets Google's Search Dominance
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Microsoft and Google continue to battle it out for dominance in t ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...
- Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
The Japan Fair Trade Commission on Monday said it would look in ...
- From Passkeys To IP Addresses, Big Tech Looks To Protect Consumers
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
Amazon, Microsoft, Google and other tech companies want users to ditch passwor ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- The High Cost Of Misinformation For Brands, Publishers, Platforms
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Collectively, posts on X that advance misinformation received 1,349,979 engagements and we ...
- Baird Revises 2023 Online Ad Forecast To $237B
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Baird Equity Research updated its multi-year online ad industry forecast for 202 ...
- Many Americans Still Don't Know What Companies Do With Their Data
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2023
67% of North Americans say they understand little to nothing about wh ...