- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Marketers Lose Confidence In Optimizing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Marketers' confidence continues to wane as the number of consumer choices f ...
- Apple Business Connect Debut Sparks Integration With A Slew Of Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Many companies have announced integrations with the tool, which enables businesses ...
- Search Engine Finds All Available Domain Names Worldwide
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 11, 2023
Mateusz Mazurek, creator of .dotisto, built an engine that collects and serv ...
- Microsoft To Build Complete Omnichannel Retail Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Microsoft on Tuesday shared its vision to create the industry's most comple ...
- TikTok Reportedly Undercuts Ad Prices Of Social Media Rivals
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 10, 2023
TikTok reportedly is offering less expensive ad rates than rival social med ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid Clicks
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 10, 2023
CHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- Microsoft, BigCommerce Launch Marketplace Ads And Listings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
The agreement allows BigCommerce customers to take their catalog of products so ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- Adobe: Online Prices Fell 1.6% YoY In December
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Adobe released the latest online inflation data from the Adobe Digital Pri ...
- Advertisers Reacting To Google Update For Removing Redundant Keywords
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 9, 2023
Google updated one of its auto-applied recommendations policies, and advertisers are n ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Paid-Search Ad Spend Falls 18% On Average In December
Performance Marketing Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- Google Maps Navigation Now Works Without A Phone
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 6, 2023
Google announced users of Google Maps can rely on turn-by-turn navigation on We ...
- Google Takes RCS Apple Message To CES 2023
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 6, 2023
Google at CES 2023 ran two ads for Android that continue ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Google Working On Cross-Device Uninterrupted Listening
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Google is working on a media playback feature that will allow consume ...
- How Reddit Predicts Consumer Trends For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Reddit wants to help brands predict the future - for example, wh ...
- Pinterest Partners With LiveRamp, Albertsons First To Use Clean Room Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2023
Pinterest and LiveRamp have partnered to pilot clean rooms for select partne ...
- Toyota Leads As World's Most-Searched-For Car Brand Based On Google Trends Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2023
Google Trends data provides insights into the car brands consumers searched f ...
- Twitter Lays Off Some Data Scientists, Engineers In Advertising
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 5, 2023
Twitter laid off about 40 data scientists and engineers working on advertisi ...
- Apple Creates AI-Narrated Audiobook Catalog For Authors, Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 5, 2023
Apple has launched a catalog of books narrated by AI in ...
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
The EDPB told Meta it must obtain opt-in consent from users f ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 4, 2023
As marketers increasingly turn to attention metrics to improve outcomes in med ...
- Google's Jigsaw Develops Free Terrorism Moderation Tool For Small Websites, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Working through its business unit Jigsaw and with the Tech Against Terrori ...
- Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Monique Pintarelli talks about life and her new position as president, t ...
- Microsoft Reportedly Bringing ChatGPT Features Into Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
Microsoft has an exclusive relationship with OpenAI. In addition to the billion-doll ...
- Microsoft Begins To Roll Out Its EU Data Boundary Plan
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 3, 2023
Welcome to advertising and data 2023. Advertisers will invest more in dat ...
- Apple Taps Disney Exec To Head Apple TV+ Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 3, 2023
With more than 9 years at Disney, Ricky Strauss most recently w ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Performance Marketing Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
