- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 28, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 27, 2022
Data will take priority for nearly all enterprises in 2023, according ...
- Google's Investment In Data And Cleanrooms Reportedly Includes Snowflake
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 27, 2022
Bill Stratton, Snowflake's head of media, entertainment and advertising, says the te ...
- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
YouTube will license the residential rights for seven years, which are valu ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- DuckDuckGo Launches Google Sign-in Pop-Up Protection
Performance Marketing Insider, Laurie Sullivan - Thursday, December 22, 2022
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- Neeva To Launch ChatGPT-Like AI Feature
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 21, 2022
The ad-free search engine Neeva will release an update that lets it respo ...
- Ugly Christmas Sweater Uses Data, Instagram To Spread Awareness Of Wildfires In Spain
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 21, 2022
Instagram and embedded tech on the sweater make it possible to s ...
- Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
Google is testing the ability to search for spoken words in vid ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
The Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- YouTube Reportedly In Talks For Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
YouTube could gain exclusive rights to the National Football League Sunday Ticke ...
- Bill Gates Says Elon Musk's Twitter 'Stirring' Up Opposing Digital Opinions
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 20, 2022
Bill Gates voiced his opinion on the recent string of changes El ...
- Meta Warned By EU Over Linking Facebook To Classified Ads Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
The EU plans to proceed with an antitrust investigation into Meta bas ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, December 19, 2022
"With budgets becoming tighter based on inflation, marketers need to focus ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- AimClear Interviewed ChatGPT About Marketing, Innovation- - Here's What It Said
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 16, 2022
aimClear interviewed ChatGPT, asking questions about marketing, innovation and more. Founder Mar ...
- Marin Reintroduces Company Platform, Announces Budget Optimizer
Performance Marketing Insider, Laurie Sullivan - Friday, December 16, 2022
Marin Software recently reintroduced the company and its platform as MarinOne ...
- Ex-Google Exec's Search Engine Neeva Reaches 1M Users, Expands Into Canada
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 15, 2022
Privacy search engine Neeva last year committed 20% of its revenue ...
- You.com Takes On Google, Letting Developers Build Search Apps For Its Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 15, 2022
You.com today announced an open platform allowing application developers to build cust ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Publishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Performance Marketing Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
The Google News Initiative is working with the American Journalism Project ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
