- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
On Tuesday the companies will announce findings in a study on attenti ...
- Google SGE While Browsing Added To Search Generative Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Google on Tuesday released features for the Search Generative Experience, such ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2023
Jim Yu has become executive chairman, appointing the company's COO Krish Kum ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- YouTube Tests Anti-Ad-Blocker With Countdown Timer
Performance Marketing Insider, Laurie Sullivan - Monday, August 14, 2023
YouTube has begun testing an anti-ad-blocker popup featuring a timer that war ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- YouTube Ups Monetization Of Traffic, Links From Shorts To Long-Form Videos
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
YouTube creators will soon have the ability to link Shorts to oth ...
- Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
Performance Marketing Insider, Laurie Sullivan - Friday, August 11, 2023
Workers are turning to ChatGPT to help with basic tasks despite fea ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Yandex Co-Founder Breaks Silence, Calls Russia's War With Ukraine 'Barbaric'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Arkady Volozh, co-founder of Russian search engine Yandex, is one of t ...
- YouTube Adds New And Returning Viewer Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 10, 2023
YouTube earlier this week launched an analytics metric for a report ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Google, Universal Music Reportedly In Talks To Negotiate AI Voice Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
An artist's voice is often the most valuable part of their livelihoo ...
- Google Project IDX Launches
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 8, 2023
The project is an AI-enabled browser-based environment to help developers build full-sta ...
- Moz Develops Measurement For Brand Strength And Salience
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Moz believes its developers have created a first-of-its-kind metric that can measu ...
- Microsoft Bing To Offer AI-Powered Third-Party Browser Support
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Microsoft confirmed in July that Bing Chat was testing in third-party browse ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Google Analytics 4 Reports Get New Match Types
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 7, 2023
Google report filters now support the Match Types "begins with," "exactly matches ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Google TW-BERT Demonstrates Improvements On Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- Yelp Reports Record $322M In Q2 Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad dema ...
- ChatGPT Site Traffic Continues To Fall Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Web traffic to OpenAI's ChatGPT sites continues to fall. Worldwide traffic ...