- Google's Visual Guide To Search Elements Launches
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 13, 2022
Google’s Visual Elements Gallery announced Tuesday highlights the most common features ...
- Will ChatGPT Become Microsoft's Search Engine Of The Decade?
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 13, 2022
"The dialogue format makes it possible for ChatGPT to answer follow-up question ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- Microsoft Buys Nearly 4% Of London Stock Exchange, Requires Verification For UK Advertisers In Financial Services
Performance Marketing Insider, Laurie Sullivan - Monday, December 12, 2022
Microsoft will pay nearly $2 billion for a share in the Lond ...
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
Google apologized last week for the "inconvenience" it caused online publishers wh ...
- Yelp Changes App To Help Businesses Drive High-Quality Leads
Performance Marketing Insider, Laurie Sullivan - Friday, December 9, 2022
Yelp has made significant changes to its app for businesses trying ...
- Affiliate Marketing Missing Better Integration With Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Google, LMC Launch Digital On Demand Services For Local Media
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 6, 2022
The Digital on Demand Services program will provide local media companies wi ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- SEO Adoption Rates Rising As Marketers See Benefits
Performance Marketing Insider, Laurie Sullivan - Monday, December 5, 2022
Marketers want to make the best use of all investments as pa ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Friday, December 2, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnion
Performance Marketing Insider, Laurie Sullivan - Thursday, December 1, 2022
TransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
Some 88% of respondents to a survey said it's important to understa ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 30, 2022
A glitch in Amazon's system caused many advertisers to potentially overspend ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
The data from Adobe estimates it was the biggest online shopping d ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Google, YouTube Grant $13.2M To International Fact-Checking Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Google and YouTube announced a $13.2 million grant Tuesday to the Internation ...
- Google Donates $1M To NBA Foundation
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 29, 2022
Google on Tuesday announced a $1 million donation, the largest from ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Unhappy Returns? Policies Influence Where Consumers Spend Money
Data & Programmatic Insider, Laurie Sullivan - Monday, November 28, 2022
Returns cost brands and retailers billions of dollars. Some 60% of retaile ...
- Search Data Shows Thanksgiving Day Takes Back Seat To Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, November 28, 2022
Marketing companies released lots of data Monday related to search and ecommerc ...
- Inflation-Related Articles Take Backseat To Gift Giving, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Taboola is tracking Black Friday search data through its ecommerce network, whi ...
- $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Consumers hit a new record for Thanksgiving Day spending at $5.29 billi ...
