- Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
With a focus on data interoperability and working with firms once consider ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Data & Programmatic Insider, Laurie Sullivan - Monday, January 23, 2023
The study of transparency in programmatic media trading suggests that that transparen ...
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, January 23, 2023
When does a company know it needs a chief revenue officer? "Insi ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Sunday, January 8, 2023
It's not just the technology and data analysis that supports Merkle's nominati ...
- In The World Of Measurement--2023
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2023
Marketing budgets this year stand to face scrutiny in an economic downtur ...
- Companies Using Google Ads To Entice Small Businesses To Pay For Government Freebees
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2023
Companies with official-sounding names and websites that suggest a government affiliation char ...
- L'Oreal Brings Inclusivity To Makeup
Performance Marketing Insider, Laurie Sullivan - Friday, January 20, 2023
L'Oreal introduces the world's first handheld lipstick applicator designed for people wi ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Technical SEO: What's Important In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Google's formal announcements have a material impact on business and plans f ...
- Google Parent To Lay Off 12,000 Worldwide, Starting With U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Employees will remain on the company's payroll for 60 days and recei ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Microsoft Advertising released a model into general availability that it calls "last-tou ...
- Misinformation Spreads From Weak Platform Policies, Not Users, USC-Led Study Suggests
Performance Marketing Insider, Laurie Sullivan - Thursday, January 19, 2023
The study indicates that the structure of social platforms such as Facebo ...
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
Humans wrote the initial script, but OpenAI ChatGPT extended the narrative in ...
- TikTok Banned, Restricted At Universities Across The U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
The University of Texas at Austin is not the first school ...
- Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 18, 2023
Pacvue released Q4 2022 CPC data Wednesday, based on first-party numbers th ...
- Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 17, 2023
The worldwide release is the result of the ongoing partnership with OpenA ...
- Data Privacy Scores Weigh Heavy On Some Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 17, 2023
Neutronian has officially launched the next iteration of its Data Privacy Scor ...
- What Google Is Reportedly Doing With Sophisticated Tracking Technology
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 17, 2023
Google is working on a new Bluetooth tracking device to compete wi ...
- TikTok's Offer To Share Algorithm Details Could Set Precedent For Adland
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 16, 2023
TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of ...
- L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 16, 2023
L'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhan ...
- Media All Star: Michael Gullaksen
MediaPost All Stars, Laurie Sullivan - Sunday, January 8, 2023
An agency’s success begins at the top. A positive culture supports chan ...
- Google Ads Served Malware, Draining An NFT Influencer's Crypto Wallet
Performance Marketing Insider, Laurie Sullivan - Monday, January 16, 2023
Malware delivered in Google Ads is said to have drained an influencer ...
- Marketers Finally Make Digital Ads More Relevant, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 15, 2023
CivicScience January data shows consumers believe the digital ads they see a ...
- YouTube Testing Free Streaming Channels
Performance Marketing Insider, Laurie Sullivan - Friday, January 13, 2023
YouTube is testing free, ad-supported streaming channels, putting it in direct competiti ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Bankrate's Use Of AI To Write Content Stirs SEOs, Google
Performance Marketing Insider, Laurie Sullivan - Thursday, January 12, 2023
Treegoat Media says its technology unlocks the value of content trapped ...