- What Thanksgiving Day Searches Tell Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 23, 2022
Google has compiled search trends around Thanksgiving meals suggesting the most popul ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Baidu Benefits From Online Advertising Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...
- Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Facebook's Q3 Widely Viewed Content Report shows just one in the t ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- Google Publishes Guidelines For Its Ranking Systems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
Google has published a help document that outlines its "notable" ranking syste ...
- Meta Sued In UK, Suit Alleges Personal Data Collected To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
The filing alleges Facebook continues to harvest personal data for ad targetin ...
- MNI Built Optics, How Developers Dealt With 'Too Much Data'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
MNI, a targeted media-planning and buying company, announced the launch of ...
- Google: How Big A Problem Is Spam?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 21, 2022
About three-quarters of the way into a Wired article published Monday abo ...
- GumGum 'All In' With Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 21, 2022
The integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Cookieless: Yahoo Identity Solution Adds Partners
Performance Marketing Insider, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Gap Taps Tinuiti To Build 'Largest Apparel' Storefront On Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
"It's not just about the Gap customer shopping the products on Amazo ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- Google Trends Show Online Interest In Tech Layoffs Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
An analysis of the online searches in Google Trends related to te ...
- Google Ads Used In Malvertising Attack
Performance Marketing Insider, Laurie Sullivan - Friday, November 18, 2022
The Royal Ransomware group used Google Ads in a malvertising campaign attac ...
- Yelp Adds 'Spotlight' Ads To Home Screen
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional bran ...
- Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
More consumers plan to shop on Black Friday than on Cyber Mond ...
- Google Begins To Release Maps, Search, Shopping Features
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
Google announced the release of features Thursday related to Maps, Search a ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, November 17, 2022
Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is testing affiliate marketing for Shorts in the U.S. with creator ...
- YouTube Launches Shoppable Shorts Challenge For Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is launching a shoppable Shorts challenge this week that will ta ...
- Reddit Raids Top Ad Execs From Google, Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
Reddit has announced the hiring of two execs in its ad busine ...
- Opera Browser Becomes First To Build In TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
More than two-thirds of respondents to an Opera Survey said they u ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, Costs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
The activist hedge fund told Alphabet execs the company would be mo ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Elon Musk's SpaceX has purchased an ad package on Twitter for i ...
- Pinterest TV's First Shop The Holidays Event Launches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Pinterest TV on Monday launched its first Shop the Holidays event ma ...
- Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
The cost per lead has increased significantly, with 21 of 23 industri ...
