- Activist Hedge Fund Urges Alphabet To Cut Head Count, Costs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
The activist hedge fund told Alphabet execs the company would be mo ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Elon Musk's SpaceX has purchased an ad package on Twitter for i ...
- Pinterest TV's First Shop The Holidays Event Launches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Pinterest TV on Monday launched its first Shop the Holidays event ma ...
- Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
The cost per lead has increased significantly, with 21 of 23 industri ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- Google Business Reviews Disappear Due To Buggy Update
Performance Marketing Insider, Laurie Sullivan - Monday, November 14, 2022
Mike Blumenthal, co-founder of Near Media, believes the issue is related ...
- Key Exec Driving Apple Web Search Leaves To Rejoin Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 11, 2022
Four years after Laserlike was acquired by Apple to boost its w ...
- TikTok Shop Opens Ecommerce In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 11, 2022
TikTok Shop has debuted in the U.S. Participation for now requires ...
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, November 11, 2022
A Collage Group study on multicultural Americans found 65% of Americans overa ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Ad messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- YouTube Launches Global Target Frequency Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Advertisers can now select a frequency target and YouTube will optimize f ...
- Airbnb's Focus Changes From Search To Brand Marketing, It's Paying Off
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 10, 2022
Airbnb said its strategy of slashing the amount spend on advertising and investi ...
- SEO Used In Massive Black Hat Redirect Malware Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, November 10, 2022
Hackers are using search engine optimization (SEO) to conduct a massive bla ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Twitter Developers Attempting To Fix Gaps In Hateful Content Violations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Twitter developers have been working to combat hateful content on the platfo ...
- Review Bombing On The Rise Leading Up To Midterm Elections
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 9, 2022
Review bombing -- when a group of disgruntled consumers posts negative revie ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesd ...
- EU Deepens Investigation Into Microsoft Acquisition Of Activision Blizzard
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
The deadline has come and gone as of today. The EU beg ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 8, 2022
Political events could be driving up the number of fake bots a ...
- Elon Musk Suggests Independents Vote Republican For Control Of Congress
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 7, 2022
If comedian Kathy Griffin didn't impersonate Elon Musk this weekend, misleading Twitt ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Blockthrough Co-Founder Looks At The Future Of Ad Blocking
Performance Marketing Insider, Laurie Sullivan - Monday, November 7, 2022
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
A Microsoft job post hints at an ad-supported version of Windows, a ...
- Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Saks, a digital platform for luxury fashion, has unveiled its latest Sa ...
