- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
A Microsoft job post hints at an ad-supported version of Windows, a ...
- Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Saks, a digital platform for luxury fashion, has unveiled its latest Sa ...
- Musk Says Fixing Twitter Search A Priority
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
It appears that Elon Musk, the new owner of Twitter, has ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Google's Mueller Predicts Future Strength Of Backlinks As A Ranking Factor
Performance Marketing Insider, Laurie Sullivan - Friday, November 4, 2022
Google Search Advocate John Mueller predicted the strength of backlinks as ...
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
Just 48% of respondents to a Merkle survey prioritized organic search mo ...
- Experian Marketing Services Appoints George Panagopoulos As CTO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
George Panagopoulos loves data and questions everything, which is likely why Experi ...
- How LinkedIn Prioritizes B2B Buyer Privacy
Performance Marketing Insider, Laurie Sullivan - Thursday, November 3, 2022
LinkedIn says it will continue to invest in innovative tech to he ...
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office Burnout
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
The short film, Return to Pawfice, was created to spread the wo ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
A national study from Treasure Data reveals how much rising costs impa ...
- Intrusive? Google Adds Package Tracking And Delivery In Gmail
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 2, 2022
Google will add in Gmail package tracking and delivery information at ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
Similarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- Google Ads Data Hub Becomes Two Offerings With Distinct Focuses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Google Ads Data Hub, a cloud measurement solution based on privacy, wi ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Performance Marketing Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- Microsoft Advertising Poised To Offer Google-Like 'Performance Max' Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Microsoft Advertising developers have been quietly building a platform similar to Goog ...
- Will Twitter Be The Search Engine For Elon Musk's 'App X' Dream?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
"The potential as a search engine is huge, and mostly unrecognized, exce ...
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Apple's focus on the latest release of its Watch and related ap ...
- Google Reportedly Will Challenge India's Antitrust Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 28, 2022
Google is preparing a legal fight based on $275 million in fin ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Performance Marketing Insider, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- Google Acquires AI Avatar Startup Alter For A Reported $100 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Investors Play Ventures, Roosh Ventures, and Twitter initially infused Alter with ...
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- Microsoft Advertising To Grow Third-Party Business, Netflix Deal Cited
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
During an earnings call, CEO Satya Nadella said there are plans ...
- Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
Google announced updates on Wednesday to Performance Max to help advertisers furth ...
