- Amazon Ads Features Focus On Measurement, Clean Room, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
The company is bringing measurement, video, and clean room products to advertise ...
- Google: How Agency Folks Really Feel About Automation
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 26, 2022
"I hated automation when I first started doing it," said Patrick Gilber ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Valpak Gets Into Data Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Valpak has launched an advertising service that converts the outside back ...
- Google Alum Nicholas Weaver Named DISQO VP Of Engineering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Nicholas Weaver has joined customer-experience intelligence platform DISQO to spearhead development ...
- Google Search, Cloud Services Silver Lining - Total YoY Revenue Rose A Mere 6% In Q3 2022
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Financial results for Q3 reflect "healthy fundamental growth in Search and moment ...
- Yelp Creates Attribute, Business Fund, Resource Hub For Veterans
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 25, 2022
Yelp searches for veteran-owned businesses in the U.S. rose by 101% ...
- Pinterest Partners With Louvre Museum, Expands On Content Creation Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The partnership expands on Pinterest's strategy to create and stream original conten ...
- Google Increases Visual Results On Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
Google has been testing a product image grid that turns the sear ...
- Google Email Spam Filters Focus Of Latest RNC Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The RNC filed a lawsuit against Google that alleges that it suppress ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, October 24, 2022
The audience segments are built from signals collected about the 170 milli ...
- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2022
Many consumers want additional identity-verification systems, and 60% have a positive vi ...
- Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
Performance Marketing Insider, Laurie Sullivan - Friday, October 21, 2022
Microsoft is in advanced talks for a new round of funding ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...
- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
The Ad Council -- which has taken on issues such as dru ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Performance Marketing Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
Performance Marketing Insider, Laurie Sullivan - Friday, October 14, 2022
AppsFlyer's report shows Apple Search Ads tripled market share since H1 202 ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
