- Microsoft Research Suggests AI Shows Signs of Human Reasoning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
Sebastien Bubeck, lead author on the paper about artificial general intelligence, h ...
- MediaWallah Releases Configurable, Transparent Identity Management Suite
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
MediaWallah, a woman-founded identity by design provider, plans to announce the laun ...
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
The company will use generative AI with support from large language mode ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- Groceries For Memorial Day Gatherings Get Highest Consideration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Consumers will search for deals during Memorial Day weekend much as th ...
- Apple Prevents 84,000 Fraudulent Apps From Reaching Users
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Apple through its App Store stopped more than $2 billion in unauthoriz ...
- Search Ads Cost Per Lead Rise, Conversions Fall
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 16, 2023
The cost of generating leads through search ads rose, while conversion rat ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Google Antitrust Compliance Review Shifts To India
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Google faces an antitrust compliance review in India following a Match Gro ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- Yelp Guest Manager Propped Up By Google And Toast
Performance Marketing Insider, Laurie Sullivan - Monday, May 15, 2023
Yelp on Monday announced a series of integrations and features for Ye ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
- Audigent Expands Programmatic Targeting With The Weather Company Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
The collaboration provides new ways to use IBM data from The Weath ...
- Google Debuts Fold Phone Spots Following I/O 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- BENlabs Introduces AI Features Based On Unstructured Video Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
BENlabs, an entertainment AI company, Wednesday will announce two AI-powered features ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Google Remains Committed To Search Ads Powered By Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
As Google brings generative AI into Search through its Search Generative Experien ...
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 10, 2023
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy a ...
- Generative AI Causes Consumer Search Patterns To Change, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
More than 80% of marketers report they have experimented with the technolog ...
- Amazon Anywhere To Launch As Immersive Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
The service brings Amazon's online marketplace to video games and mobile app ...
- CMO Moves SmileDirectClub Into AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 9, 2023
Using AI in the app, the platform scans the person's teeth a ...
- Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
Microsoft has designed a way to give publishers, apps, and online servic ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- Data Remains A Major Challenge For Many Reasons
Data & Programmatic Insider, Laurie Sullivan - Monday, May 8, 2023
Brands often have too much data, and they lack the ability ...