- NBA Star Stephen Curry's Shimmy At Center Of Rakuten's Latest Cashback Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Rakuten's latest cashback ad campaign that launched Thursday is all about t ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- Former Google Ad Exec Launches Search Engine For Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Sridhar Ramaswamy, who formerly led Google's ad business, is building a sear ...
- Google To Bring New Authentication Method To Chrome And Android
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Google will enable users of Chrome and Android to create and u ...
- Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Microsoft brought attention to new graphic design apps Wednesday. The Designer a ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Google Unveils Protocol PAIR That Enables Data Clean Rooms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Google on Tuesday announced a solution in Display & Video 360 th ...
- Google Finds Revenue Alternative To Advertising Via Cloud Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
At Google, cloud services and AI continue to drive its growth. Ma ...
- Google Cloud, Intel Launch Chip To Improve Data Center Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 11, 2022
On Tuesday, Google Cloud and Intel announced a new chip aimed ...
- eBay Launches Quick Setup Feature For Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 10, 2022
eBay launched a Quick Setup feature for its CPC ads. There's ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- How Changes To Marijuana Laws, Policy Could Impact Ad Industry, Search Advertising
Performance Marketing Insider, Laurie Sullivan - Monday, October 10, 2022
Apple iPhone users can now track medications and learn about possible interactio ...
- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 7, 2022
Google now automatically pulls in relevant creative content from a company's landi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
A preholiday ecommerce survey from the analyst firm Baird Equity Research sugges ...
- Paid-Search Spending Rose 5% In September
Performance Marketing Insider, Laurie Sullivan - Friday, October 7, 2022
Skai, which releases data tracking its clients' monthly spending, found the avera ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Twitter keeps rolling out features the company believes will improve its service ...
- Former Google SVP Of Ads Launches Search Engine Neeva In Germany, France, UK
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Neeva, founded by two former Google employees, is intended to give use ...
- Pinterest Partners With Headspace To Help Creators Feel Better, Build Happy Content
Performance Marketing Insider, Laurie Sullivan - Thursday, October 6, 2022
Think positive. Stay calm. Be happy. That's how Pinterest wants its creato ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
In the coming weeks, businesses and advertisers will see the Google t ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 5, 2022
Wildfire Systems, a platform that powers reward programs, collaborated with research fi ...
- Neutronian's Process For Verifying Minority Ownership Companies Launches
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Neutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- Can YouTube Be Held Accountable For CSLB Student's Death?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
A Cal State Long Beach student was one of 130 people kill ...
- Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
As remote work patterns evolve, Yelp found the average yearly business grow ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
