- Tranzito-Vector Contracts With City Of Los Angeles For 3,450 Shade And Shelter Structures
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
Vector Media and Tranzito have been awarded the City of Los Angeles ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Eric Schmidt Moves Deeper Into Web3
Performance Marketing Insider, Laurie Sullivan - Monday, October 3, 2022
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain orac ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
Performance Marketing Insider, Laurie Sullivan - Friday, September 30, 2022
Collaborative tests that began between ID5 and Sovrn and many publishers s ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Ogury GM of the Americas Anthony Flaccavento was a high school athle ...
- Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Google announced plans to shut down its cloud gaming service Stadia ...
- LinkedIn Ads Latest Features
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 29, 2022
LinkedIn released updates for Pages on Wednesday, along with tools for advertise ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Performance Marketing Insider, Laurie Sullivan - Thursday, September 29, 2022
Lunio, a company focused on click-fraud prevention, announced closing $15 million ...
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The Instacart Health initiative launched today focuses on partnerships, research and polici ...
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- Microsoft Shares Tactics For Halloween
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The NRF predicts consumers will spend $10.6 billion on Halloween this yea ...
- Google Focuses On Making Search More Visual For The TikTok Era
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Google on Wednesday at its Search On event showed how advancements ...
- The Future Of SEO: AI, Automation And Content Creation
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 28, 2022
Organic and paid search combined still dominate website traffic. SEO has beco ...
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Google has built YouTube into the dominant player in the OTT vid ...
- Microsoft Investment Arm Leads $20M Funding In Decentralized Data Warehouse
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Microsoft's Venture Fund M12 led a $20 million investment round in Spa ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
The impact reaches far beyond TikTok's search-engine capabilities, and means it c ...
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
Good-Loop has inked a partnership with Integral Ad Science that allows t ...
- Google: Russia Works With Cyberattack Hackers Tied To Ukraine War
Performance Marketing Insider, Laurie Sullivan - Monday, September 26, 2022
During the past few months, Google's cybersecurity group Mandiant observed what researche ...
- Google Issue Affecting Ad Approval, Ad Serving
Performance Marketing Insider, Laurie Sullivan - Friday, September 23, 2022
Jonathan Kagan, VP of search at 9Rooftops, woke up Thursday morning ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- YouTube Adds Revenue Sharing To Shorts Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
YouTube has spent years building YouTube Shorts and its creator program. N ...
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 20, 2022
Consumers will soon be able to use Connected Stores technology including Cap ...
