- Brandtech Group's Mobkoi Appoints Exec To CRO With Focus On U.S. Market Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Suzanne Spence, CEO of Brandtech Group's mobile ad platform Mobkoi, announced Tuesd ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- Twitter Bot Traffic Jumps Depending On How It's Analyzed
Data & Programmatic Insider, Laurie Sullivan - Monday, September 19, 2022
Cybersecurity company CHEQ found that about 12% of website traffic from Twitt ...
- Ghostery's Automated Never-Consent Cookie Experience
Performance Marketing Insider, Laurie Sullivan - Monday, September 19, 2022
The Never-Consent notification blocker works in the background to automatically opt o ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Search Thriving: Least Likely To Be Cut From Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Insider Intelligence believes search media is the channel least likely to s ...
- Human Error At Google Mistakenly Gave Bug Bounty Hunter Nearly $250,000
Performance Marketing Insider, Laurie Sullivan - Friday, September 16, 2022
A bug bounty hunter and Yuga Labs engineer wants to know w ...
- Indeed Partners With Insider To Create Interactive Hub For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
The interactive editorial hub will help SMBs improve their process for recruitin ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Google Rebrands Ad Extensions To Assets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google on Thursday announced it is rebranding ad extensions to assets ...
- Amazon Jumps Into Analytics And Data For Sellers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 15, 2022
Amazon is pushing deeper into data, announcing features and tools today f ...
- $4B Google Android Antitrust Fine Largely Upheld By EU Court
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The ruling means Google will likely need to continue applying some ...
- EV Charging Station Data Hits Search, Maps Through Uberall, Eco-Movement Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The partnership lets electric vehicle (EV) charge point operators serve up onli ...
- Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
Walmart on Wednesday announced new ways for authorized third-party sellers to conne ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Pinterest Tackles Self-Doubt And Internet-Induced Anxiety In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
The campaign presents Pinterest as an "anti-don't" platform where people go ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Larger organizations have greater resources but are unsure whether they will impleme ...
- How Apple's 'Passkey' Changes The Future Of Mobile Advertising
Data & Programmatic Insider, Laurie Sullivan - Saturday, September 10, 2022
Katie Madding, chief product officer at Adjust, an analytics platform that hel ...
- Decentralized Search Engine Presearch Launches $1M Advertising Grant Program
Performance Marketing Insider, Laurie Sullivan - Monday, September 12, 2022
Presearch wants to perfect a decentralized approach to building a better sear ...
- IT Teams Should Have More Accountability For Marketing ROI, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Some 75% of marketers surveyed said IT teams are responsible for givi ...
- Queen Elizabeth II's Relationship With Media Technology
Performance Marketing Insider, Laurie Sullivan - Friday, September 9, 2022
Queen Elizabeth II realized the connection that technology and the internet cou ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
Microsoft on Thursday announced the Multi-platform feature available in Smart Campaigns, whi ...
- Google Exclusivity And DOJ's Battle Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Google pays billions of dollars to other companies to keep its sear ...
- Google Experiencing Issue Affecting Ads Manager Data Transfer
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 8, 2022
Some publishers may notice missing data in their Ad Manager Data Transf ...
- Commerce Media Finds Direct Link From Ads To Revenue
Performance Marketing Insider, Laurie Sullivan - Thursday, September 8, 2022
Criteo, which defines its business as a "commerce media company," surveyed 2 ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
