- IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
The Acxiom CEO sees generative AI tech as transformative for advertising, a ...
- Google Maps Updates Tech Keeping Contributed Content Fraud-Free
Performance Marketing Insider, Laurie Sullivan - Friday, March 31, 2023
Google has updated its machine-learning model to recognize numbers overlaid on contribut ...
- Google Partnership With Replit Accelerates Creation Of Generative AI Applications
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Under the new partnership, Replit developers will gain access to Google Clo ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Google's NBA Pixel Arena App Gets An Update In Time For The Playoffs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 30, 2023
Google and the NBA announced updates to the NBA and Google Pix ...
- Shopify Deal With Google Cloud Lets Customers Embed Google Search, Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The Google Cloud integration with Shopify allows its customers using Commerce Componen ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Alibaba Splits Into 6 Groups - Will Google Follow?
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 29, 2023
Alibaba, one of China's largest ecommerce companies, this week announced plans ...
- Jeremy Cornfeldt Driving Tinuiti As First President
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Basis can now use marketers' first-party CRM data to engage customers. T ...
- Microsoft Integrates Generative AI In Cybersecurity Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Microsoft is bringing the next generation of artificial intelligence (AI) to cybersecur ...
- Google Search Adds Ways To Verify Information
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 28, 2023
Google has launched several ways to verify information in search -- includi ...
- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has be ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- In Generative AI We Trust?
Performance Marketing Insider, Laurie Sullivan - Monday, March 27, 2023
Do humans really trust AI -- specifically generative AI technology? Not ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Performance Marketing Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Reddit Continues To Update Ad Platform
Performance Marketing Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Gap Reportedly 'Pauses' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Gap has paused its GPS Media business and shifted investments to n ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- AI Makes Search Relevance Critical
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 22, 2023
Delivering on search relevance will become more important and difficult in t ...