- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Google Is Bracing For A Slowdown, CEO Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 7, 2022
Google told senior managers to restrict travel to "business critical" trips, ...
- Apple Search Ads Gain On Facebook, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
Apple privacy measures boosted its search ads business due to its A ...
- Yahoo Acquires The Factual, Adds Credibility Ratings To News Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
The deal aims to bring ratings to Yahoo News' more than 2 ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search Work
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 6, 2022
Matthew Koontz worked at Hulu as director of product management, Xandr ...
- Marketers Now Can Import Pinterest Ads Into The Microsoft Audience Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 6, 2022
Microsoft Advertising launched several features Tuesday, including a Pinterest Import to suppo ...
- Path To Purchase Shortens - Average Time Now 30 Minutes From First-Page View
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Criteo released an insights and trends report based on an analysis ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- Samsung Mocks Apple's Lack Of Innovation In Latest Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Samsung released a new ad that takes a shot at Apple, whi ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance
Performance Marketing Insider, Laurie Sullivan - Friday, September 2, 2022
Reddit moved deeper into advertising this week with the purchase of audien ...
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 1, 2022
Ahead of the midterms, Google is making changes to provide more accura ...
- Instacart Acquires Eversight To Help CPG Brands, Retailers Customize Pricing And Promotions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 1, 2022
Instacart has announced the acquisition of a pricing and promotions platform f ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPN
Performance Marketing Insider, Laurie Sullivan - Thursday, September 1, 2022
Google has become the first women's-only global partner with FIBA, an organizati ...
- Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites, Bypassing Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Taboola says the free service, which gives publishers another source to dri ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- Microsoft Identifies TikTok Vulnerability Allowing One-Click Account Hijacking
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 31, 2022
Microsoft's security team found a vulnerability in the TikTok Android app ...
- Google Employee Who Protested A Contract With Israel Resigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Koren, spoke out against Google's Project Nimbus in 2021 and said Goog ...
- Trump's Truth Social Delayed For Release In Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Google is holding up the approval process for Truth Social's Android a ...
- Google Officially Kicks Off Shopping Season At Think Retail
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Google officially kicked off its holiday shopping countdown Tuesday at Think Retai ...
- YouTube CEO Susan Wojcicki Previously In Talks To Join Tesla, Book Says
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 30, 2022
A new book by author Mark Bergen explains that YouTube CEO Susan Wojcic ...
- Microsoft Ads Extends RSA Migration Date, Again
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 30, 2022
The deadline to migrate Expanded Text Ads to Responsive Search Ads (RSA ...
- Intuit QuickBooks Finds Ecommerce Footing, Led By Former Amazon, Microsoft Exec
Data & Programmatic Insider, Laurie Sullivan - Monday, August 29, 2022
Intuit QuickBooks' latest marketplace product is aimed at a segment that h ...
- Vibenomics Marketplace Lets Competitors Collaborate, Support In-Store Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 29, 2022
The In-Store Marketplace helps retailers with in-store media choices and buys, allowi ...
- Zuckerberg Admits Using Ranking Algorithm To Suppress Hunter Biden Laptop News
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Meta CEO Mark Zuckerberg spoke with podcast host Joe Rogan about h ...
- Morgan Stanley, Tennis Pro Leylah Fernandez Inspire Through 'See It To Be It'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Morgan Stanley debuted the TV spot featuring brand ambassador Leylah Fernandez, w ...
- Google App Lets Marketers Test Experimental A.I. Systems
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 26, 2022
Google on Thursday launched AI Test Kitchen, an Android app that allo ...
- Google Delays Testing AdSense FLEDGE API
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 26, 2022
Google had planned to test the FLEDGE API for AdSense on Augu ...
- Listen Up: Twitter Adds Podcasts - Do Audio Ads Come Next?
Performance Marketing Insider, Laurie Sullivan - Friday, August 26, 2022
Marketers can now integrate podcasts into Twitter as a part of i ...
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The campaign launches with a new in-app shopping experience focused on discover ...
- Google Airbrushed Environmental Impact In Search Flights Carbon Calculator, Experts Say
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
Google has made changes that affect the carbon calculator embedded in t ...
