- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- The Dreams Of An Israeli Fighter Pilot
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 24, 2022
Yevgeny Peres joined AppsFlyer as EVP product strategy, to help it surpa ...
- Yandex Sells News Service To Russian Investors, Focuses On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
Russia's leading search engine Yandex on Tuesday agreed to sell its ne ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- Amazon PSA Starring Michael Jordan And Tessa Thompson Educates About Cyberattacks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
The PSA campaign, Protect & Connect, stars Prime Video actor Michael ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Media professionals are not in sync with consumers' understanding of data priva ...
- Cisco Meraki CMO Doesn't Believe Browser Cookies Will 'Go Completely Away'
Data & Programmatic Insider, Laurie Sullivan - Monday, August 22, 2022
Cisco Meraki's top marketer doesn't believe cookies will completely disappear. ...
- Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Performance Marketing Insider, Laurie Sullivan - Monday, August 22, 2022
Brands and companies selling goods on Amazon this holiday season may ne ...
- Away Co-Founder Joins Yahoo Board
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2022
The co-founder and CEO of Away, a premium suitcase and travel accessori ...
- Apple Warns Of Security Flaws In iPhones, iPads, Macs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2022
Apple released two security reports this week, disclosing serious security vulnerabilities f ...
- Minority Founded And Publicly Traded Direct Digital Holdings Appoints First Chief Growth Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Direct Digital Holdings, a Houston-based ad-tech group that went public in Februa ...
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Performance Marketing Insider, Laurie Sullivan - Friday, August 19, 2022
It may be an understatement that frequency capping doesn't work as we ...
- Google CTV Features In Display & Video 360 Advance To Next Steps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
Google on Thursday introduced CTV features in Display & Video 360, wi ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google's New Ranking Algorithm Wants Content Written For Humans
Performance Marketing Insider, Laurie Sullivan - Thursday, August 18, 2022
Google will roll out a sitewide algorithm update it calls the "helpf ...
- Google Not Liable For Links To Defamatory Content, Search Engine Is Not A 'Publisher'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Marking a victorious ruling for Google, a high Australian court found th ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- Meta Details Stringent Ad Guidelines For 2022 Midterm Elections
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
The plan is to remove election-related misinformation about dates, locations, times a ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- GoDaddy Runs Seven-Part Branded Video Series, Creates Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 16, 2022
Adam Palmer, director of creative production ops and storyteller at GoDaddy, spearhead ...
- Apple Maps Hints At Ads Again, This Time Centered On ATT
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Apple continues to step up its ad business, and may now ...
- Unity Rejects AppLovin's Takeover Bid, Commits To Merge With IronSource
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Unity Software on Monday rejected AppLovin's unsolicited bid to acquire the compan ...
- Why The Signal AI Deal To Buy KELP Is Important
Data & Programmatic Insider, Laurie Sullivan - Monday, August 15, 2022
With the acquisition, Signal AI continues to build a platform to provi ...
- ChannelAdvisor Pursues Integration With Criteo
Performance Marketing Insider, Laurie Sullivan - Monday, August 15, 2022
Expansion into other media remains a top priority for ChannelAdvisor in t ...
- Google Provides Access To Gaming From Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Google execs have been looking to integrate the ability to search f ...
- Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflati ...
- FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters
Performance Marketing Insider, Laurie Sullivan - Friday, August 12, 2022
A four-to-one vote by the FEC approved an advisory opinion on Google ...
