- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Microsoft Bing Adds Price History, Coupons, Ethical Ratings To Shopping Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
Bing has added search results that show product price history, available coupo ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Google Search Outage Causes Issues With Quality And Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Google Search briefly experienced complications from a nearby electrical fire that l ...
- DOJ Prepares To Sue Google Over Ad Market
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Lawyers for the DOJ have interviewed publishers that work with Google ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Color Is Key To Improving Campaign Performance, VidMob Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 9, 2022
Color is an important aspect of brand identity, and a VidMob stu ...
- Study Shows How Business Values Are Changing, What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, August 8, 2022
There is overwhelming support for a democratic coalition of supplying countries ...
- Criteo Faces $65M Fine In France For GDPR Breaches
Performance Marketing Insider, Laurie Sullivan - Monday, August 8, 2022
EU data protection regulators hit French ad-tech company Criteo with a $ ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In Browsers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2022
DuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Pros & Cons Of Google's New Structured Data For Reviews
Performance Marketing Insider, Laurie Sullivan - Friday, August 5, 2022
Google this week added important updates to search enabling marketers to assi ...
- Twitter Launches Location Spotlight, Builds Business Directory Into Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 4, 2022
Local businesses with a Twitter presence may now have a good reas ...
- IAS Reports Strong Q2 Gains, Names New CTO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2022
"Marketers are leaning into media quality solutions as they focus on R ...
- Facebook Plans To Kill 'Live Shopping'
Performance Marketing Insider, Laurie Sullivan - Thursday, August 4, 2022
Consumers are shifting preferences to short-form video, so Facebook chose to ...
- Study Finds Rising Costs Drive 1 In 2 Consumers To Cut Back On Spending
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Data released Wednesday shows 47% of consumers make a mindful effort ...
- Twitter Goes After Musk And Friends In Subpoena
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Twitter is asking for all of Tesla's documents and communications related ...
- Apple Job Board Openings Suggest It's Building Out Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Apple's recent job board added two specific job posts Wednesday that sugge ...
- Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 2, 2022
Microsoft Advertising is poised to make its automotive ad unit, Automotive Ad ...
- Data Platform Lytics Integrates New Security And Privacy Tools Into Google Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2022
"In the past 24 months, we have rearchitected our platform" says Preside ...
- Google Simplifies Measurement Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2022
Google rebranded and expanded its website tag capabilities to require less codi ...
- Google Begins Interest Group-Based Ad Experiment
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Microsoft Research Paper Resurfaces To Benchmark Interference For Sponsored Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
A group of Microsoft Research scientists published a paper that attempts ...
- Google CEO Unveils 'Simplicity Sprint' To Boost Productivity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
Alphabet and Google CEO Sundar Pichai told staff last week that t ...
- Amazon Begins Same-Day, 'Near Me' Deliveries: Partners With GNC, PacSun, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
Amazon began focusing on local ads in June. Now its partnering wi ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of Year
Data & Programmatic Insider, Laurie Sullivan - Monday, August 1, 2022
Retail companies now have data companies analyzing ad trends to determine t ...
- Layoffs From SEO Teams, Others Cited In Twitter, LinkedIn Posts
Performance Marketing Insider, Laurie Sullivan - Monday, August 1, 2022
Shopify, which laid off about 1,000 employees last week, is not t ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Skai: Q3 2022 Could Become Rockiest Road For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Despite recession fears, overall, spending growth rose in Q2 2022, with reta ...
