- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Amazon Sellers Boycott Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Several recent policy changes at Amazon have prompted large sellers to boyco ...
- Why It's Best For Marketers To Reach Gen Z On The Go
Performance Marketing Insider, Laurie Sullivan - Thursday, April 16, 2026
Lyft released data from a study analyzing experiences and real-life moments ...
- Amazon Biopharma Research Debuts With AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
The company has partnered with Memorial Sloan Kettering to support accelerated antibo ...
- Google Replacing Dynamic Search Ads With 'AI Max'
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- Meta Lowers Technical Barriers To Win New Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2026
Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-cli ...
- OpenX Repositions As 'Intelligent SSP'
MediaDailyNews, Laurie Sullivan - Monday, April 13, 2026
Open X's new position shifts it from intermediary to strategic data partn ...
- Meta Set To Surpass Google In 2026 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
Emarketer released data on Monday, forecasting Meta Platforms will take more ...
- Yelp Survey Finds Most Use AI Search, Few Trust It
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2026
About 65% of Americans have used AI search in the past s ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- Agencies Using Google Ads Hit With Phishing Scams
MediaDailyNews, Laurie Sullivan - Friday, April 10, 2026
Google Ads has come under attack with phishing schemes designed to ga ...
- Don't Forsake Humans To Appease Bots: Flywheel's Camarota
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2026
Advertisers may think agentic creates another audience they need to reach onlin ...
- Search Fills Gaps For AI Chat Queries
MediaDailyNews, Laurie Sullivan - Thursday, April 9, 2026
Website visits that ChatGPT sends to other sites grew in January 20 ...
- Gamers May Have A Future In Air Traffic Control
Performance Marketing Insider, Laurie Sullivan - Friday, April 10, 2026
A campaign by the FAA and Transportation Department targets video gamers f ...
- Agency Consultancy Acquires Amazon Ads Expert
MediaDailyNews, Laurie Sullivan - Thursday, April 9, 2026
Podean, a large independent global agency focused on helping brands expand international ...
- Amazon CEO's Case For Major AI Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2026
Advertising is now attempting to make the switch from traditional to generati ...
- Anthropic Hits $30B, Unveils Massive Cybersecurity Project
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2026
Anthropic on Tuesday revealed a cybersecurity project made available to the enti ...
- Publicis, Microsoft Partner On Agentic Marketing
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2026
Microsoft and Publicis Groupe have expanded their partnership to build a full-sta ...
- How Reddit Made The Privacy-First Ad Measurement Shift
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 8, 2026
Anonym partnered with its fourth major publisher in less than one ye ...
- Meta Hybrid Superintelligence Could Shift To Mostly Closed AI Models
MediaDailyNews, Laurie Sullivan - Monday, April 6, 2026
As Meta Platforms prepares to release its first new AI models develop ...
- Google Tests AdSense Privacy Updates In Two Phases
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2026
Google will update AdSense in a two-phased approach that will begin mid-mont ...
- Brave's New World: Less Data, More Agentic
Data & Programmatic Insider, Laurie Sullivan - Monday, April 6, 2026
The Internet is on the cusp of being rewritten based on agent ...
- OpenAI Proposes 'Social Safety Net' Policies
MediaDailyNews, Laurie Sullivan - Monday, April 6, 2026
OpenAI proposed policies for the AI era including a public wealth fu ...
- When Google AI 'Ghosts' The Experts Who Fed It
Performance Marketing Insider, Laurie Sullivan - Monday, April 6, 2026
Serenity in the shadows of Wyoming's Tetons can seem like the perfe ...
- Gemini Overtakes Perplexity, Becomes No. 2 Bot Referral To Websites
MediaDailyNews, Laurie Sullivan - Friday, April 3, 2026
Publishers have struggled with the lack of referral traffic from AI chatbo ...
- OpenAI Becomes The 'Voice Of AI'
MediaDailyNews, Laurie Sullivan - Friday, April 3, 2026
OpenAI has acquired what OpenAI CEO of Applications Fidji Simo called o ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2026
ChatGPT ads seem to favor clarity over creativity, which may mean ma ...