- AI Expected To Influence Consumer Purchases
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
AI is expected to help consumers make purchase decisions this year, wi ...
- AI On SMBs' Top List To Automate Advertising, Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
A survey of new small business owners finds 43% will maintain ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- DOJ To Google: Sell Chrome, Keep AI
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
On Friday the DOJ stood by its demand that a court bre ...
- Google Paid $11.8M In Bug Bounties In 2024
Performance Marketing Insider, Laurie Sullivan - Monday, March 10, 2025
Rewards went to 660 security researchers who reported security bugs in Google ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- The Next Generation Of The Marketing Mix Model
Performance Marketing Insider, Laurie Sullivan - Friday, March 7, 2025
Former Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Google Tests AI Mode With Reasoning, Thinking, Multimodal Queries
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
The AI Mode, a new tab within Google Search, is available throu ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Agentic AI Crosschecks Ad Requirements
Performance Marketing Insider, Laurie Sullivan - Thursday, March 6, 2025
Retail media relies on massive amounts of data to feed agentic mode ...
- Google Reaches 5T Annual Search Milestone, Apologizes For Ad Outage
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
When its Google Ads platform stopped serving ads this past weekend, Goog ...
- Google Urges DOJ Not To Break It Up
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
Google last week asked officials from the Justice Department to take ...
- 34% Of US Searchers Conduct More Than 101 Per Month
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 5, 2025
Individual U.S. desktop users performed 126 unique Google searches per month ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Google Ads VP: AI Is Making Consumers More Predictable
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
Google Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- Google Unleashes Gemini Live Opinion Tool
Performance Marketing Insider, Laurie Sullivan - Monday, March 3, 2025
Designer, fashion consultant, and personal stylist are all ways to describe Goog ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Ad Agencies Prepare To Advertise To AI Agents
MediaDailyNews, Laurie Sullivan - Friday, February 28, 2025
"Digital advertising will shift from targeting people to influencing AI agents th ...
- Google Project Taara Powers Access To Internet Using Beams Of Light
Performance Marketing Insider, Laurie Sullivan - Friday, February 28, 2025
Google engineers have been working on a new project that could enab ...
- AI Tells Advertisers What Consumers Need, How To Achieve It
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Brands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- Alexa+ Gets Agentic, Smarter, More Conversational
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Amazon and Anthropic have worked together during the past year to he ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, Microsoft
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 26, 2025
An analysis of DeepSeek shows how it handles queries across key industri ...
