- Apple User Data Will Train Its AI
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
Apple has built a complicated plan to rely on user data ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, Oversight
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
AAM working groups formed last year have been instrumental in providing feedba ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTV
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
AI has been crucial in helping Google enforce policies and prevent b ...
- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Microsoft Copilot's AI-Driven Monetization For Ads
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Publishers now have access to a tool that monetizes ads in Copil ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking Impacked
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
After Temu discontinued Google Shopping ads in the U.S. last week, i ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EU
MediaDailyNews, Laurie Sullivan - Friday, April 11, 2025
European Commission President Ursula von der Leyen said Europe could tax Google ...
- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting Time
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Zaman was responsible for Google DeepMind's engineering and research productivity. ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For Creators
Performance Marketing Insider, Laurie Sullivan - Thursday, April 10, 2025
Adobe later this month will debut the foundation for what will beco ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- Personas To Target Ads Leap Forward
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
To overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Google Unveils AI That Gives Companies More Control Of Their Data
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
Among many innovations Google announced today at its Cloud Next conference ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- Google Uses AI To Detect Fraud, Advances Multimodal Search
MediaDailyNews, Laurie Sullivan - Monday, April 7, 2025
Google claims it has developed ways through artificial intelligence to fight onli ...
- Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, April 7, 2025
Workday believes the Masters Tournament is the new Super Bowl for B ...
- Who Ya Gonna Believe, Me Or Your Own Lying Bot?
Media 3.0, Laurie Sullivan - Friday, April 4, 2025
New research shows advanced AI models, including popular LLM agents, routinely l ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...