- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Valentine's Day Loves Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, January 24, 2025
Phones are littered with flowers, chocolates and jewelry ads for Valentine's Da ...
- Google Gives Anthropic A $1B Boost
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
The collaboration between Google and Anthropic underscores the need for partnerships ...
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Ad click rates on Google rose 3% YoY for the third straig ...
- Consumers Spent $150B On In-App Purchases In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- Brave Re-ranks Personalized Search
Performance Marketing Insider, Laurie Sullivan - Thursday, January 23, 2025
Brave Search on Thursday announced a way to customize search rankings ...
- Travel Retailer WHSmith Launches In-Store Ad Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
WHSmith North America has launched its first in-store travel retail media netwo ...
- How CEOs View AI Investments
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Sixty-two percent of companies view AI as a powerful shift that wi ...
- Google's Srinivasan Adds Commerce To Ad Remit
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Vidhya Srinivasan, who has led Google's ad business for years, will n ...
- A 'Spicy' Mode Launches From Decentralized Privacy Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2025
Presearch expanded its Takeover Advertising service Wednesday by launching a product bas ...
- Tech Titans Beside Trump During Swearing-In
MediaDailyNews, Laurie Sullivan - Monday, January 20, 2025
Donald J. Trump was sworn in as president for the second ti ...
- Auto Dealerships Experience Data Disconnects Between Critical Business Platforms
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Fifty-six percent of auto dealers said they encounter information gaps between the ...
- AI Takes Leap With Stargate As President Trump Prepares US For Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2025
Softbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Google: JavaScript Now Required To Search
MediaDailyNews, Laurie Sullivan - Friday, January 17, 2025
Getting wise to a workaround of turning off JavaScript before using Goog ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Fake Google Ads Identified In The Wild
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertis ...
- Google Ties AI With Trust Scores To Identify, Validate False Information
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2025
Fake locations and illegal listings have become a problem for Google Busine ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
Microsoft has released a pay-as-you go AI model allowing businesses to u ...
- Google, YouTube Donate $15M To Los Angeles Wildfire Fund
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
The tech companies join many other organizations that have given money su ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Google To Face UK Digital Antitrust Probe, First In 2025
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
It's difficult to determine whether regulatory boards in the U.S. and ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
