- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, Microsoft
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 26, 2025
An analysis of DeepSeek shows how it handles queries across key industri ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, Education
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Plans for the next four years include accelerated investments in AI a ...
- Retail Media Ad Impressions Surpass 75B
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Some of the fastest-growing retailers in retail media ad impressions during t ...
- Perplexity Unveils Plan For AI-Based Web Browser
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
The AI-based browser will support the rise of agents for search. Agent ...
- Microsoft Quietly Tests 'AI Search Mode' For Bing
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The mode looks different than Microsoft's Copilot, but is similar to Google ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- Retail Media And OOH Advertising - Performance Of A New Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2025
Connecting retail with out-of-home could become one of the most ambitious projec ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, Targeting
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Conversational interactions that create dialogue between a consumer and chatbot or ...
- Apple, Google Face Challenges Across EU
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2025
The European Commission in recent months seems to have pursued more aggressi ...
- TikTok's Latest Offer: A Big One From Big Wyoming
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
People may think about Wyoming's wide-open spaces populated more with wildlife th ...
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2025
As AI becomes an integral part of the ad industry, quantum computi ...
- Elon Musk's xAI Releases Grok 3, 'DeepSearch'
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2025
"The mission of xAI and Grok is to understand the nature ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2025
Monitoring where ads serve on platforms has been a major struggle f ...
- Google Enables Text Prompts For Adding People To Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
Google Ads has rolled out the ability to use text prompts ...
- Google Ads: Is Declining Quality Intentional?
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
During the past year or two Google's results have declined, according ...
- Campaign Numbers Rising, But So Are Challenges
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2025
Marketers have increased the number of campaigns they run, but face ma ...
- Google Explores Ways To Let Users Access Bitcoin Through Their Accounts
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 18, 2025
Google is working to make Bitcoin wallets as user-friendly as web2 ap ...
- Why Some Think AppLovin Will Surpass TikTok's Growth
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2025
AppLovin could surpass the performance and scale TikTok has seen since t ...
- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Google DeepMind's Newest Video Model Lands On YouTube Shorts
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
YouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- CPMs, Spend Rising In Most Programmatic DOOH Categories
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
Screen and TV for the first time tied billboard media as t ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Perplexity Launches Deep Research Project
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2025
Perplexity became the latest AI company to release an in-depth research to ...
- AI Startup Sued By Major Publishers Over Alleged Copyright Infringement
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
An AI startup based in Canada is being sued by 14 publishe ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- Ron Howard On Storytelling And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2025
Legendary filmmaker Ron Howard told the audience at the IAB ALM conferen ...
- Reddit Finanical Growth Attributed To Performance Ad Revenue
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Reddit released earnings on Wednesday, highlighting its search features. The company's performan ...
