- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- OpenAI Strikes Chip Deal With AMD, Options A 10% Stake
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
OpenAI plans to power its next-generation AI infrastructure using multiple generations ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- ChatGPT Instant Checkout To Make Attribution Easier
MediaDailyNews, Laurie Sullivan - Thursday, October 2, 2025
The shift in ecommerce supports what some have labeled as an affilia ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- Dynamic Audio Ads Go Real-Time, Get Personal
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
The contextual enterprise platform, designed to personalize audio advertising, was launched ...
- Microsoft Names Althoff Commercial Business CEO, Folds AI Into 'Office'
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
Judson Althoff, who had served as chief commercial officer, was Microsoft's t ...
- MMA's Brand As Performance Framework Should Give Marketers Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, October 2, 2025
The Brand as Performance framework gives marketers a tool to "stop defendi ...
- YouTube Dominates AI Search, Cited 200x More Than Any Other Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 20 ...
- New Creative Talent Stars Generated By AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 1, 2025
Reality got an upgrade this week. In the OpenAI Sora 2 dem ...
- Simplifying Tests Brings Incrementality To All
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
Measurement and forecasting company Recast has made statistical experimentation accessible to a ...
- Brave Browser Adds Detailed Answers Without Switching Modes
MediaDailyNews, Laurie Sullivan - Monday, September 29, 2025
The search engine will automatically recognize the type of query the pers ...
- Google Makes Search More Visual, Inspirational For Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The update to AI Mode moves advertising and marketing into a mo ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- Google Updates Meridian Model, Enables Non-Media Variables
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 30, 2025
The marketing mix modeling platform now allows marketers to include non-media variabl ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- How Static Ads Use AI To Add Motion
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2025
Motion added to static ads has begun to attract more brands ...
- Deloitte: AI Use Calls Attention To Data Privacy, Transparency
MediaDailyNews, Laurie Sullivan - Sunday, September 28, 2025
The rapid pace of generative artificial intelligence growth has alarmed consumers, wi ...
- Are Google Ad-Tech Divestitures Feasible?
Performance Marketing Insider, Laurie Sullivan - Monday, September 29, 2025
Google had a difficult day Friday in its monopoly case, as t ...
- Pinterest Unveils New Ad Tool: Places Search At Top, Makes It Visual
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2025
Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads a ...
- TikTok US Latest Version Valued At An Estimated $14B
Performance Marketing Insider, Laurie Sullivan - Friday, September 26, 2025
President Trump said China approved the deal and signed an executive ord ...
- Brand Safety Platform IAS To Be Acquired By PE Firm For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Integral Ad Science has entered into a definitive agreement to be acquir ...
- Google: Anything But Vanilla In Pixel 10 With Gemini
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Google created a new commercial for the Pixel 10 and Pixel ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Google's Vision-Action-Language Robots Rely On Internet Search
Performance Marketing Insider, Laurie Sullivan - Thursday, September 25, 2025
Google DeepMind on Thursday unveiled two new AI models that think befo ...
- Google Attorney To House Judiciary Committee: YouTube Ready To Reinstate Banned Accounts
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
House Judiciary Committee Chairman Jim Jordan on Tuesday released a letter se ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...