- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- Google Uses AI To Detect Fraud, Advances Multimodal Search
MediaDailyNews, Laurie Sullivan - Monday, April 7, 2025
Google claims it has developed ways through artificial intelligence to fight onli ...
- Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, April 7, 2025
Workday believes the Masters Tournament is the new Super Bowl for B ...
- Who Ya Gonna Believe, Me Or Your Own Lying Bot?
Media 3.0, Laurie Sullivan - Friday, April 4, 2025
New research shows advanced AI models, including popular LLM agents, routinely l ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Google To Use Marketing Content From Sites To Showcase Brands
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Enrollment is automatic, but companies can opt out through Merchant Center setti ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- PayPal Launches Personalized Ads In UK
MediaDailyNews, Laurie Sullivan - Friday, April 4, 2025
PayPal Ads based on privacy has launched in the U.K. The servi ...
- Microsoft 50-Year Celebration Disrupted By Pro-Palestinian Employee
Performance Marketing Insider, Laurie Sullivan - Friday, April 4, 2025
Microsoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebrati ...
- Skai Unveils AI Agent For Commerce Media
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first ...
- Google Confirms Key AI Developer To Step Down
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Replacing Hsiao will be Josh Woodward, who leads Google Labs and overs ...
- How To Stop Diminishing Returns In Performance Media
Performance Marketing Insider, Laurie Sullivan - Thursday, April 3, 2025
Ad fatigue, competition, and platform changes are making it more difficult ...
- Why Amazon, AppLovin Made Surprise Bids For TikTok
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 2, 2025
Forrester Principal Analyst Kelsey Chickering said "TikTok without its algorithm is li ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- Inside Jellyfish's AI Agents For Media Buying
Data & Programmatic Insider, Laurie Sullivan - Monday, March 31, 2025
Jellyfish recently announced the use of AI agents across Google, Meta a ...
- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...
- Musk Sells X To xAI For $45B
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Musk announced Friday on his X platform that the social media si ...
- Similarweb Acquires The Search Monitor
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
The companies have independently supported data, optimization and advertising and together ha ...
- To MCP Or Not To MCP, That Is The Question Google Is Crowdsourcing About AI
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
In the comments section of the Google CEO's X thread, many shar ...
- Reddit Follows Google, Updates Ads Manager For SMBs
Performance Marketing Insider, Laurie Sullivan - Monday, March 31, 2025
Reddit released several Ads Manager features Monday morning aimed at making ...
- Microsoft Calls Out 'Shadow AI,' Offers Ways To Protect Data
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
A series of steps Microsoft introduced aims to help security teams with ...
- Perplexity Partners With Agentic Commerce Platform To Change Shopping
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Perplexity can connect brands and retailers to any ecommerce merchant or n ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- Google's Next Step In AI: Reasoning
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Google released what it calls a thinking model that takes users in ...
- We Are Witnessing The Next Phase Of Digital Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, March 28, 2025
Alphabet, Amazon and Microsoft are projected to spend over $250 billion ...
- DoorDash Adds Sponsored Ads, Expands Retail Media Net
MediaDailyNews, Laurie Sullivan - Wednesday, March 26, 2025
Advertising has become a major focus for DoorDash as it finds wa ...
- Bayer, Coors, Jack Daniels Created Top-Performing Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, March 27, 2025
Leading brands in this year's report combined timing, relevance and context ...