- OpenAI Courts Private-Equity Firms, Ads Showing Initial Intent
Performance Marketing Insider, Laurie Sullivan - Monday, March 16, 2026
OpenAI CEO of applications Fidji Simo described a new venture as "buildi ...
- Microsoft Reshuffles Ad Parent Division, Jha To Retire
MediaDailyNews, Laurie Sullivan - Thursday, March 12, 2026
Microsoft has announced a shakeup in its Experience + Devices division th ...
- IAB Sweden Expels Meta: Warns Advertisers About Fraud, Brand Safety
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
The Interactive Advertising Bureau in Sweden at a recent board meeting mov ...
- AI Agents Improving Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
Perion Networks this week extended the agentic capabilities of its "Outmax" ...
- Will Google Fold In Apps To Explore Ad Bidding Options?
Performance Marketing Insider, Laurie Sullivan - Friday, March 13, 2026
The integration of ads could become much simpler. ...
- Iran Names Amazon, Google, Microsoft 'Legitimate Targets'
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Offices and infrastructure of Amazon, Google, and Microsoft have been declared "legitima ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2026
Perplexity seems to have abandoned its ad model in February to foc ...
- Google Releases 'Merchant Center' For All Agencies In U.S., Canada
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Agencies provided feedback that made the interface easier to bring on client ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- Why Meta's Moltbook Acquisition Changes All
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2026
For Meta, this paves a path toward complete automation as the w ...
- ChatGPT More Likely To Criticize Brands Near Purchase
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2026
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluat ...
- Tech Lab Proposes Machine-Readable Tag Allowing LLMs To Crawl Content
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
The new IAB Tech Lab framework, unveiled this morning, recommends publishers utili ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Meta Passes EU Digital Services Tax To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2026
Meta Platforms will add "location fees" to ad buys targeting users ...
- Former Google Exec Brings AI Data Concepts To Agency Boathouse
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2026
Brands are seeking cross-channel data analysis that provides a real consumer perspectiv ...
- Google, Microsoft To Continue Work With Blacklisted Anthropic On Non-Defense Projects
MediaDailyNews, Laurie Sullivan - Friday, March 6, 2026
The company's decision to continue its partnership with Anthropic for non-defense projec ...
- Google Head Of Search Nurtures Human Reasoning, Thinking
Performance Marketing Insider, Laurie Sullivan - Monday, March 9, 2026
Does Google prohibit reasoning skills or teach humans to think? As ...
- Pinterest Gets $1B Infusion From Elliott Investment, Reshuffles Management
MediaDailyNews, Laurie Sullivan - Thursday, March 5, 2026
Known for its investments across the ad industry, Elliott Investment views Pinterest ...
- OpenAI Retreating From Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, March 5, 2026
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds a ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...
- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- Malicious Ads Through In-App Networks On The Rise
MediaDailyNews, Laurie Sullivan - Thursday, March 5, 2026
iOS apps face three times more malicious ads than Android apps, putti ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- AI Becomes 'Death Blow' To Google Search, Conde Nast CEO Says
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
The shift demonstrates changes in publishing since consumers began using generative ...
- Google Non-Skip Ad Concerns Bleeding Into YouTube
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
YouTube Android and iOS apps are showing persistent overlay ads, just ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- AI Running Fraud Network Across More Than 25M Devices
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2026
Mobile apps generate hidden in-app browser activity to load sites in t ...