- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- AI Becomes 'Death Blow' To Google Search, Conde Nast CEO Says
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
The shift demonstrates changes in publishing since consumers began using generative ...
- Google Non-Skip Ad Concerns Bleeding Into YouTube
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
YouTube Android and iOS apps are showing persistent overlay ads, just ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- AI Running Fraud Network Across More Than 25M Devices
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2026
Mobile apps generate hidden in-app browser activity to load sites in t ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Google To Enforce Minimum Budget For Demand-Gen Buys
Performance Marketing Insider, Laurie Sullivan - Monday, March 2, 2026
The update ensures campaigns have adequate budget for the initial "cold star ...
- Amazon Joins $110B OpenAI Funding Round
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The partnership gives Amazon access to OpenAI's work on 'Stateful Runtime Environment ...
- When Google Changes Brand Websites To AI Pages In Dynamic Takeover
Performance Marketing Insider, Laurie Sullivan - Friday, February 27, 2026
There has been so much discussion about the future value of websit ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- Reddit Emerges As Highly Cited Source In AI Engine Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, February 26, 2026
Across all categories and AI platforms tracked in Tinuiti's "AI Citations Tren ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- AWS Reframes Live Video For TikTok, Reels, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
Customers like Fox Sports Digital and NBCU are early adopters, using t ...
- Trump Urges Big Tech To Build Their Own Power Plants
MediaDailyNews, Laurie Sullivan - Wednesday, February 25, 2026
President Donald Trump said in his State of the Union address Tuesd ...
- Websites Are Fading, Brands Prepare For What's Next
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 25, 2026
It's no surprise that traditional, static websites are no longer the prima ...
- Experian Acquires Insights On 10B Email Addresses Worldwide
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2026
The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioni ...
- Table Please: A Conversation With OpenTable Media's Chatbot
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 24, 2026
OpenTable today announced the launch of a media network to help advertise ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- Google AI-Generated Audio Could Become New Ad Frontier
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Perfecting real-time adaptive audio soundtracks has become an essential tool for bran ...
- Is Yahoo Ready For Another IPO?
Performance Marketing Insider, Laurie Sullivan - Monday, February 23, 2026
Yahoo could see an initial public offering or sale to another compa ...
- Tariff Reversal Could Trigger More Ad Dollars
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Consumer technology and automotive sectors were cited as having "pulled back" t ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- AppLovin Draws On Mobile To Create Social Network
Performance Marketing Insider, Laurie Sullivan - Thursday, February 19, 2026
AppLovin is preparing to build a social network, and recently experienced ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- Marketers Starting To Identify First ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 18, 2026
Expedia ads have been spotted as one of the first sets ...
- AI 'Slop' In A Word
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 18, 2026
Marketers have been calling out AI "slop" found in articles, blogs a ...