- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- A Third Of Advertisers Struggle With Retail Media ROI
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
Skai's State of Retail Media 2025 explores critical industry shifts in reta ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Fox will tag Super Bowl LIX ads this year with AD-ID ta ...
- Google Updates AI Principles Focused On Risk
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Google DeepMind's update to its Frontier Safety Framework outlines the ways ...
- YouTube Ad Growth Offsets Parent Google's Slide
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Ad revenue for YouTube provided some optimism for Alphabet in an otherwi ...
- Google Has 'Very Good Ideas' For Ads In Gemini
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2025
What is the future of monetization for Gemini other than a subscripti ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Stephen Yap, who led Google Marketing platform in the Americas, has le ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 4, 2025
Following Microsoft and Meta into the unknown, AI startup Anthropic - mak ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Google Confirms 'Voluntary Exit' Offer To Employees Working On Pixel, Android
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
The announcement is aimed at Google's U.S. employees working on Platforms &am ...
- Google AI Lets Users Ask Local Businesses Questions Based On Intent
Performance Marketing Insider, Laurie Sullivan - Friday, January 31, 2025
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- Google Super Bowl Ad Spotlights 50 SMBs, Buy Running In Local Markets
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
The 50 ads spotlighting SMBs will run in their local markets, maki ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Microsoft Ad Revenue Up 21%, Makes DeepSeek RI Available In Azure
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
Microsoft reported its Q2 2025 earnings Wednesday, showing its search and ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
The most recent name change will affect the Gulf of Mexico a ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Brand And Performance Are Codependent - Here's Why
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2025
New research shows spending patterns had little to do with making bran ...
- China's AI Startup DeepSeek Will Make Advertisers Rethink How They Spend
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
A research lab in China has released an open-source AI model th ...
- Ad Industry Must Stay 'Open' To Save The Web
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- Google Commits To Cracking Down On Fake Reviews
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
In the U.K., Google plans to put a warning on the websit ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- IAB Hands GM's Reed The Wheel, Names Her Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 26, 2025
PALM SPRINGS, CA -- The auto industry takes the wheel at t ...
