- Microsoft Wins Netflix Business For Ad-Supported Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Netflix has selected Microsoft as the technology and sales partner for i ...
- Uberall Partners With Amazon Alexa To Expand Voice Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 13, 2022
Uberall's partnership with Amazon Alexa aims to help brands and businesses conne ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
Consumers spent $74.1 billion in June 2022, with more than $451.7 billi ...
- Instacart Promotes Laura Jones To CMO, Shakes Up Executive Team To Support Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
With an evolving vision as a "grocery technology company," Instacart is maki ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Affiliate Paid-Search Compliance Increasing In Popularity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Some 78.1% of brands expect digital marketing budgets to increase in 202 ...
- AWS, Airbnb, Nonprofits Support Consortium For Ukrainian Refugees
Data & Programmatic Insider, Laurie Sullivan - Monday, July 11, 2022
StandUP Ukraine, a collective of individuals, corporations and registered nonprofits, has launch ...
- Affiliate Fraud Finds A Benchmark
Performance Marketing Insider, Laurie Sullivan - Monday, July 11, 2022
BrandVerity is working on creating a benchmark that will give advertisers ...
- Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Tubular Labs, which provides insights from a variety of platforms, added da ...
- Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Google has reportedly proposed splitting parts of its business that auction a ...
- Meta Platform Moderators Were Allowed To Retrieve Deleted Messages In Messenger
Performance Marketing Insider, Laurie Sullivan - Friday, July 8, 2022
Brennan Lawson accused Meta Platforms of retaliation for firing him in 20 ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
Some believe the tools to identify performance for influencer marketing are lackin ...
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Performance Marketing Insider, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
The deal could bring in business for local restaurants and advertising dolla ...
- Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 6, 2022
Meta's AI unit built a model the company says is the fir ...
- Amazon, Microsoft, Google Account For 65% Of Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Amazon now holds an industry-leading 33% of global market share for clo ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Most shoppers prefer some form of gift card personalization, with 30% ...
- Skai CMO Says 'We've Mastered The Closed Web'
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 5, 2022
Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Google Will Pay $90M To Settle Anticompetitive Lawsuit, Build Indie Corner
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
Google will pay $90 million to settle a class-action lawsuit with U. ...
- Google Heroes Of Small Business Contest Awards $10,000 To Each Winner
Performance Marketing Insider, Laurie Sullivan - Friday, July 1, 2022
Google launched this week the first Heroes of Small Business sweepstakes a ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
MediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Internet Searches For Abortion Medications Rise After Leaked Supreme Court Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
Internet search traffic for abortion medication rose 162% after someone leaked ...
