- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2023
The star of Microsoft's event at its Los Angeles experience center w ...
- Microsoft's Chatty Bing Technology Unnerving To Some
Performance Marketing Insider, Laurie Sullivan - Thursday, February 16, 2023
Microsoft shared positive and negative reviews this week of its new AI-power ...
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
NP Digital has integrated paid search data into its Answer The Publ ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Google has begun to roll out the first Beta for its Priva ...
- Meta Opens Next Phase Of Ad Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Meta announced Tuesday it would now include information on how it us ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- Semrush Launches 'Marketers In Love' Campaign For Valentine's Day
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 14, 2023
A series of Valentine's Day-themed, entertaining videos showcase Semrush's products and service ...
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 13, 2023
The NFL expects this Super Bowl will set viewing records. Samba ...
- Opera Expands Use Of AI Into Browser And Services
Data & Programmatic Insider, Laurie Sullivan - Monday, February 13, 2023
Lin Song, co-CEO of Opera, believes now is the time for browse ...
- Google Expands 'Prebunking' In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, February 13, 2023
Google plans to launch a campaign in Germany that aims to he ...
- Reddit Experiences Data Breach, Limited Advertiser Information Taken
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
Information stolen from Reddit's systems includes limited contact information for current compa ...
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- Google Or ChatGPT It?
Performance Marketing Insider, Laurie Sullivan - Friday, February 10, 2023
Are advanced language learning models the future of how people will sear ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- Google Bard's Public Mistake Worries Investors
Performance Marketing Insider, Laurie Sullivan - Thursday, February 9, 2023
Google's chatbot Bard on Wednesday shared inaccurate information in a promotional vid ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...
- Microsoft, Baidu, Google Reinvent Search Using Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
Microsoft and Baidu on Tuesday provided more information on integrating AI ...
- Google Releases More Details On Its Plans To Use MML And AI In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google S ...
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 7, 2023
Kaushik comes to performance agency Croud after 16 years at Google, whe ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- Google Opens Bard Chatbot Test With More Plans For AI In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
Alphabet CEO Sundar Pichai on Monday explained how the company will laun ...
- Bill Gates On Microsoft, OpenAI, And Artificial Intelligence
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 6, 2023
Bill Gates, Microsoft co-founder, spoke with Forbes about his work with artifici ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- Attention Metrics Insights, And Why They Are Becoming So Popular
Performance Marketing Insider, Laurie Sullivan - Monday, February 6, 2023
Eighty-three percent of UK marketers say attention metrics are important in reduci ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...