- Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, June 30, 2022
When starting a small business, entrepreneurs may put their online presence ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Rakuten Advertising Expands Investments In Influencer Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
This partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Analysts Have More Somber News For Online Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Direct-response advertising will "hold up better" through the economic slowdown that ...
- FCC Asks Apple, Google To Remove TikTok From App Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 29, 2022
Leaked audio from 80 internal TikTok meetings to BuzzFeed in early Ju ...
- 72% Of U.S. Travelers Choose Destination Based On Personalized Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
Ad trends data from AdTheorent found 57% of U.S travelers consider themselv ...
- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...
- Reddit Says 'Find Your People' In First Full Nationwide TV Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
Reddit launched its first national TV campaign buy in partnership with R/ ...
- Search Shops Align For Abortion Rights, Legal Ramifications Unclear
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
The group formed Agencies for Reproductive Rights during the weekend following t ...
- YouTube BrandConnect Debuts Branded Shorts Packages In U.S. Following Successful Pilots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
YouTube continues to explore ways to help marketers engage with consumers throu ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Google To Pay Wikipedia For Content In Search, Knowledge Panel
Performance Marketing Insider, Laurie Sullivan - Monday, June 27, 2022
The move was announced last week after Wikipedia introduced Wikimedia Enterprise, ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Roe V. Wade Decision To Change The Way Marketers Advertise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
The overturning of Roe v. Wade may prompt people to move aw ...
- Companies Missing Key Steps In Privacy Compliance
Performance Marketing Insider, Laurie Sullivan - Friday, June 24, 2022
Nearly six in 10 execs say their organizations are very prepared ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Performance Marketing Insider, Laurie Sullivan - Thursday, June 23, 2022
BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Adform released research at the Cannes Lions festival showing that first-party I ...
- Brave Search Debuts Goggles, Allows Users To Choose Search Rankings
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 22, 2022
The release of Goggles will alter the way search has traditionally be ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
The CMO Council's report on "Smart Spending At Speed. Is This Real ...
- Microsoft, Meta And Others Create Metaverse Standards Forum
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 21, 2022
Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizatio ...
- DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
The carbon footprint metric breaks down an ad campaign's emissions and includ ...
- VidMob Introduces Platform To Analyze The Creative's Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 20, 2022
Vidmob plans to announce an SaaS platform that will enable marketers ...
- Permission.io Appoints Former Facebook Exec To CEO To Build Out Web3
Performance Marketing Insider, Laurie Sullivan - Monday, June 20, 2022
San Diego-based Permission, which built its business model on getting permission fr ...
- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
IBM launched an initiative as part of the Cannes Lions festival, bringi ...
