LAURIE SULLIVAN
Editor, MediaPost

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  • If Yahoo Fails Marketers Lose
    The search, advertising and marketing industries face a quandary. There's no dou ...
  • Google Gives SEO Advice To Nonprofits
    Google will offer SEO advice through the Webmaster Central blog. This "si ...
  • Driving Traffic Through Yahoo Answers
    Here's a post on how to drive more traffic to your W ...
  • Black Hat For Paid Search
    Gary-Adam Shannon once thought Google's paid search app, AdWords, was like ...
  • How Google Instant Is Influencing Elections
    Google Instant, which suggests popular search strings, is making it harder f ...
  • White House Creates Privacy And Internet Policy Committee
    An interesting post by Cameron Kerry and Christopher Schroeder on the Whi ...
  • Google ITA Acquisition Hit With Opposition From Travel Sites
    If a coalition of online travel sites formed Thursday get their wa ...
  • Does AOL + Yahoo = A Weak Mess?
    There are people who want badly to finance AOL CEO Tim Armstro ...
  • Putting A Value On Links
    Jeremy Bencken explains the correlation between links and traffic, assigning a valuati ...
  • Optimize For Better Conversion Tracking
    You've set up a paid search campaign, but for some reason t ...
  • Branded Content Finds Home On Portals, Social Sites
    Taking branded content to consumers at portals or on social media sit ...
  • How Google Instant Changes Behavior
    While I don't find myself searching more or less or any differe ...
  • How To Build Segmented Audiences
    Chris Lake suggests creating "1% clubs" of your customers -- segmenting th ...
  • Three Firefox Add-On Tools
    Ann Smarty gives us three ways to search for selected text ...
  • Tips To Go Beyond The Click
    Duncan Parry explains five ways marketers can help or hinder the effor ...
  • Manipulating Content In SERPs
    Google condones burying content by manipulating search, according to Rhea Drysdale. S ...
  • A Google Search Chip Inside The Brain
    Today, we Google things on our computers and on mobile phones, b ...
  • Budgeting And Bidding In AdCenter
    Nora Flansburg explains that budgeting and bidding details in Microsoft Advertising adCent ...
  • It's All In The Metrics
    Rand Fishkin discusses two useful metrics to accurately determine the cause ...
  • Tips To Increase Sales And Reduce Bounce Rates
    Jennifer Horowitz gives us a blueprint for SEO, social media, PPC a ...
  • What Is SEO?
    Here's Peter Da Vanzo on what SEO is: "Ever had trouble explaini ...
  • Sony PlayStation Reality Web TV Attracts Big Advertisers
    The Sony PlayStation Network has signed on Ford, Electronic Arts and t ...
  • Google Ventures Invests In Deals Site
    Signpost, a community-powered deals site, received seed funding from Google Ventures, joini ...
  • Google TV Viewers Blocked By Major Networks
    Please. It really seemed just a matter of time. Television networks AB ...
  • What The Numbers Tell Us (And Don't Tell Us) About Search Marketing Campaigns In Q3
    WebVisible released interesting statistics Thursday in its State of the Small Onli ...
  • Basic SEO Principles
    Stoney deGeyter provides a checklist for basic SEO best practices. Among th ...
  • SEM Tips For B2Bs
    Lindsey summarizes a panel attended at at Search Engine Strategies conference ...
  • Microsoft Confirms Plans To Shutter Massive
    Jack Marshall reports Microsoft confirmed it will shut its in-game ad netwo ...
  • How To Think About Keywords
    Gabriella Sannino makes a great point. When you think about choosing t ...
  • Report: Click Fraud Reaching New Heights
    Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...