Around the Net

Microsoft Confirms Plans To Shutter Massive

  • ClickZ, Thursday, October 21, 2010 4:35 PM
Jack Marshall reports Microsoft confirmed it will shut its in-game ad network Massive in the next two months, and plans to repurpose the technology to support Xbox LIVE and MSN Games. He reminds us one of the most high-profile campaigns for Massive was the dynamic display ads for the Obama campaign in 2008. Ads were served in EA's Xbox-based NBA basketball game.

Read the whole story at ClickZ »

Next story loading loading..