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Manipulating Content In SERPs

Google condones burying content by manipulating search, according to Rhea Drysdale. She tells us how Google views online reputation management based on a variety of factors, including the Webmaster Central blog post. Drysdale explains that it's in Google's best interest to encourage brands to to promote positive messages, and provides tips on how to do so: by creating lots of Web sites for the brand, publishing positive reviews and putting good news in front of bad.

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