MediaPost Publications - Author: Laurie Sullivan

LAURIE SULLIVAN
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Hyping Up Social Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2011
Best practices provide an outline for marketers to learn from each oth ...
The Art Of Social Failure
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2011
These five strategies that solve problems with quick solutions helped LivingSocial bui ...
An Inside Look At Experian Marketing Services
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 15, 2011
Experian Marketing Services, and Kantar Media, which provides Internet, TV and rad ...
Google Voice Search: You Can Hear Me Now
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Google brought mobile innovations to the desktop Tuesday with the rollout ...
Is Google's Obsession With Speed Good For Brands?
SearchBlog, Laurie Sullivan - Wednesday, June 15, 2011
Google and Bing continually try to improve the relevancy of searches a ...
Channel Intelligence Acquires ClickEquations
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2011
Channel Intelligence (CI) added paid-search marketing services to its product search servic ...
What Makes A Good Paid-Search Ad?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2011
Think of a paid-search ad as a landing page that catches t ...
Landing Page Optimization Skills
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2011
The skills to create successful landing pages are often overlooked in ma ...
Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
Brands Waste Budgets In Misdirected Attribution, Media Buys
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
Between 36% and 60% of companies' digital advertising revenue could be ...
Search, Display Retargeting Campaigns Ink Path To Conversion
SearchBlog, Laurie Sullivan - Tuesday, June 14, 2011
Dillon Smith, emarketing and social media manager at Golfsmith, a specialty retail ...
Knowing How Much To Pay For SEO Services
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 13, 2011
Optimizing a site is a continuous process, which sometimes can seem overwhelmin ...
Small Business SEO Basics
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 13, 2011
SEO benefits come from becoming methodical and sticking with it no matt ...
LinkedIn, Facebook: Paid-Search Ad Nuances
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 13, 2011
When targeting business-to-business customers, brands may want to consider LinkedIn's 100 milli ...
SEO: Know When To Walk Away
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 13, 2011
No one likes to turn down a high-paying freelance gig. But Jo ...
What Facebook Ads Reveal About 2012 GOP Presidential Candidates
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
While President Barack Obama's re-election hopes may hinge on the fate ...
News Analysis: Google's AdMeld Deal
Online Media Daily, Gavin O'Malley, Laurie Sullivan - Friday, June 10, 2011
Insiders speculate that Google has acquired the ad technology company AdMeld f ...
Google Confirms Buying AdMeld
Raw, Laurie Sullivan - Monday, June 13, 2011
Google confirmed Monday the acquisition of AdMeld in a blog post
Google: Correct Disruptions Quickly To Drive Success
SearchBlog, Laurie Sullivan - Monday, June 13, 2011
Don't alter text ad formats improperly in any way that violates t ...
A Sliver Of Local Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 10, 2011
Andrew Shotland points us to David Mihm's annual Local Search Ranking Factor ...
Auto Contributes 12% To Twitter Revenue
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 10, 2011
Twitter's Chief Revenue Officer Adam Bain said 12% of its revenue ca ...
One-On-One With Bing's Forrester
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 10, 2011
Rand Fishkin caught up with Duane Forrester, senior project manager of Bing ...
LinkedIn Viewed As Most Valuable Social Network
Online Media Daily, Laurie Sullivan - Thursday, June 9, 2011
Facebook remains the most frequently used social network, but LinkedIn has beco ...
Winners, Losers In May 2011 comScore Search Data
SearchBlog, Laurie Sullivan - Friday, June 10, 2011
Nine months of search market share gains for Bing and Yahoo halt ...
Yahoo Exec Lashes Out At Management Style
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 9, 2011
Ross Levinsohn, who joined Yahoo as EVP of the Americas in la ...
Paramount Partners With Twitter For Promo, Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
Paramount Pictures on Thursday will hold a sneak-peek screening of its forthcomi ...
Google: Major Search Advertisers Spent $252M
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
The top 10 search advertisers on Google for the first quarter invest ...
Tying Search To Coupon Campaigns
SearchBlog, Laurie Sullivan - Thursday, June 9, 2011
What's the value of a coupon campaign when tied to search, emai ...
Understanding 43 Paid-Search Signals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 8, 2011
Alex Cohen runs through an exhaustive list of paid-search signals that eve ...
SEOmoz Releases SEO Ranking Report
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 8, 2011
SEOmoz has released a biyearly search ranking report that surveys 134 S ...