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LinkedIn, Facebook: Paid-Search Ad Nuances

When targeting business-to-business customers, brands may want to consider LinkedIn's 100 million member community vs. Facebook's 600 million, according to Chad Pollitt. Let's face it -- the ability to target industry verticals and specific executives makes LinkedIn more appealing to B2B marketers, he writes. On the other hand, B2C marketers may want to target Facebook's audience. Pollitt provides reasons for each.

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