- Loyola's Search Cost Per Lead Tale
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 21, 2012
Nicole O'Connell needed to reduce the cost per lead for search campaig ...
- Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits
Online Media Daily, Laurie Sullivan - Wednesday, June 20, 2012
Microsoft will face an uphill battle when it comes to adoption ...
- LG Electronics: Talk To Phone For Web Search
Online Media Daily, Laurie Sullivan - Wednesday, June 20, 2012
LG Electronics will introduce an intelligent voice search service for its smartphon ...
- Resolution Media, Kenshoo Give Facebook A New Success Metric
SearchBlog, Laurie Sullivan - Thursday, June 21, 2012
Search marketers have rushed into social marketing, applying search metrics to measu ...
- Google To Stop Sites Converting YouTube Songs Into MP3 Files
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 20, 2012
In a show of power by an engine, Google is threatening ...
- Don't View Social As The 'Magical Ranking Power'
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 20, 2012
Social signals continue to play a more important role in search engi ...
- Bing-Yahoo Alliance Nails Higher Conversion Rates
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 20, 2012
Bing and Yahoo make up about 30% of advertising spend by compani ...
- EXelate Introduces Top-Funnel Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 20, 2012
God help brand marketers who believe lone searches on engines at t ...
- Mobile Search Set To Fuel Call-Based Ads
Online Media Daily, Laurie Sullivan - Tuesday, June 19, 2012
Businesses spent $132.8 billion in the U.S. last year on local a ...
- AMEX, Facebook Give Advertising Credits In Marketing Makeovers
SearchBlog, Laurie Sullivan - Wednesday, June 20, 2012
Five small business owners will receive house calls from American Express OP ...
- Google Preparing For Another Antitrust Fight?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 19, 2012
Scott Cleland points to the antitrust implications of Google's ICANN application proce ...
- Google Rewards Affiliates
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 19, 2012
The Google Affiliate Network, a free program, allows Web publishers to conne ...
- Apple, Google Ask Homeowners To Smile At The Sky
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 19, 2012
Senator Charles Schumer expressed his concerns in a letter to Apple and Googl ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- Twitter Hires LinkedIn Pro To Improve Real-Time Search, Ads
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
Marketers have continually questioned Twitter's ability to produce a viable search engin ...
- Microsoft Resurfaces Surface, Grabs At Mobile Search Market Share
SearchBlog, Laurie Sullivan - Tuesday, June 19, 2012
Microsoft unveiled the tablet Surface in Los Angeles last night, but ...
- Apple Already Released Its Own iSearch Engine
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Over at Forbes, Tim Worstall asks when Apple will release its o ...
- How Gary Loveman Turned Caesars Into An Economics Lab
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Improving the return on investment from campaigns means considering the price ...
- Good, Bad And Ugly Skinny On Google Shopping
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
iProspects published a piece on Google Shopping sharing the opinion of compa ...
- A Microsoft Link To Xbox 720
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Apparently, Microsoft removed a link pointing to plans for a Xbox 72 ...
- Search Mixes it Up
Media Magazine, Laurie Sullivan - Wednesday, June 6, 2012
The integration of mapping systems and mobile phones will become the sing ...
- YouTube Fueling Product Placement Video Programs
Online Media Daily, Laurie Sullivan - Friday, June 15, 2012
Google's $100 million investment in original video programming in niche markets ...
- Could Mobile Search, Advertising Become A Myth?
SearchBlog, Laurie Sullivan - Monday, June 18, 2012
The number of mobile Internet users will surpass desktop users by 201 ...
- KISSInsights Goes To CatchFree
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 15, 2012
KISSmetrics said Friday the company sold KISSinsights to CatchFree. The company describes KISSinsigh ...
- SEO Tips For Small Businesses On Facebook
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 15, 2012
This beginner's guide to search engine optimization provides a video with tips ...
- Search Engines Could Use Quantum Computing
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 15, 2012
While looking at applications for quantum computing, University of Southern California (US ...
- Vertical Search Works Finds Success In Semantics
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 15, 2012
Vertical Search Works, an onsite search engine, said it built a netwo ...
- Search, Social, IAB Lead Alliance To Stop Bad Ads Costing Companies Millions
Online Media Daily, Laurie Sullivan - Thursday, June 14, 2012
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others ha ...
- Earned Media Works For Nonprofits On Facebook
Online Media Daily, Laurie Sullivan - Thursday, June 14, 2012
Budget constraints and earned media tend to attract nonprofit organizations to Facebo ...
- Facebook RTB: The New Multichannel Targeting Strategy
SearchBlog, Laurie Sullivan - Friday, June 15, 2012
Real-time bidding (RTB) aims to fight the blindness and non-click stigma associat ...