- Marketers Need Data To Determine Intent -- Not Just Demographics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
Marketers that are using demographics as a proxy to find consumers interest ...
- Microsoft Builds Trove From Windows 10 User Data To Support Bing, Cortana
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
Microsoft has released Windows 10 user activity numbers that indicate the lev ...
- Google Branches Programmatic Into Other Ad Media In 2016
SearchBlog, Laurie Sullivan - Tuesday, January 12, 2016
Expect Google engineers to experiment with new programmatic capabilities in 2016. That ...
- Google Rebuilds Presence In China
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 11, 2016
Google has posted more than 50 jobs on LinkedIn looking to hire employe ...
- Amazon Builds Bridges Into France, Acquires Packing Co.
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 11, 2016
Amazon is widening the doorway to ecommerce globally. The company is expect ...
- Amazon Enters Smart Home Market, Wants To Be The 'Brains' Behind IoT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 8, 2016
Amazon this week announced it will push deeper into the smart ho ...
- Renaissance Hotels Debuts Its First Short Film To Drive Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 8, 2016
Renaissance Hotels will roll out the red carpet Monday at the Renaissan ...
- eBay Enterprise Marketing Acquires AffiliateTraction, Expands Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction ...
- How Facebook Oculus Rift-Microsoft Xbox Deal Could Pull In Bing
SearchBlog, Laurie Sullivan - Monday, January 11, 2016
Facebook is partnering Oculus Rift with Microsoft's Xbox One. The head-mounted virtu ...
- Internal Pinterest Roadblock Squashing Grand Search Advertising Visions
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 8, 2016
Will the promise of grandiose search features in Pinterest get squashed ...
- How To Adjust SEO, Social, Content To Demand Curves
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 8, 2016
Rand Fishkin details four steps to using keyword research to support a ...
- Amazon, Ford Partnership Connects Echo With SYNC
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 8, 2016
Amazon pulled the innovative card Tuesday when Ford announced a partnership wi ...
- Former Yahoo, BlackBerry Execs Design Privacy Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 7, 2016
Oscobo, a U.K. startup, has launched a search engine with an e ...
- Yahoo Employees Brace For Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2016
Beat down Yahoo. That's apparently Starboard's agenda to force a reorganization ...
- Conquesting Bridges Television With Digital Through Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2016
Conquesting -- the act of brands running digital advertising, such as pa ...
- Apple Adds Emotion-Reading Tech To Support Advertising
SearchBlog, Laurie Sullivan - Friday, January 8, 2016
Apple confirmed the purchase Thursday of San Diego-based Emotient for its facial-recogniti ...
- CES: Google Cardboard Lets Quantum Demonstrate Eye-Tracking Car Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2016
Google's augmented reality glasses, Cardboard, are lending Quantum Interface a hand ...
- SEO Exec Sentenced To 37 Months In Federal Prison, Ordered To Pay Restitution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2016
Search engine optimization (SEO) professional William Stanley, 53, was sentenced by U. ...
- Brands Must Listen To Improve Customer Service
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2016
Nearly 70% of consumers go to recommendation engines, Web sites, and soci ...
- More Holiday Returns Than Expected
SearchBlog, Laurie Sullivan - Thursday, January 7, 2016
Nearly one-quarter of consumers will return or exchange at least one ...
- Google Bolds Keywords In Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Jennifer Slegg shows marketers how Google has begun to bold keywords ...
- Google's Robotics Chief Goes To Toyota
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
James Kuffner, the head of Google's robotics division, has left the compa ...
- Tips For Google Filters
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Joy Hawkins discovered by accident a few months ago that Google filte ...
- How To Track Print Advertisments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Marketers can track print ads using Google Analytics. Here's how to g ...
- Three PPC Tips To Get The New Year Started
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Erin Sagin starts the year off by showing marketers how to g ...
- REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
Data and Targeting Insider, Laurie Sullivan - Thursday, January 7, 2016
Taking chances might not always be a marketer's first choice when layi ...
- Global Tech Spending To Hit $2.9 Trillion In 2016
MediaDailyNews, Laurie Sullivan - Tuesday, January 5, 2016
Global technology spending for business and government will rise about 4.5% ...
- Google, Lenovo Dance Around Project Tango Announcement At CES
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2016
A teaser advertisement from Lenovo and Google touts an announcement from t ...
- Amazon Sponsored Products Drive $1.5 Billion In Sales
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2016
Amazon released insight into its Sponsored Products ads Tuesday, estimating that glob ...
- CES: Google's New Smart Home Partners Products Announced
SearchBlog, Laurie Sullivan - Wednesday, January 6, 2016
Google's Internet of Things platform and language, Brillo and Weave, announced la ...