- Comcast Wants To Sell Search Data To Advertisers As Consumer Bargaining Chip
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2016
Comcast, owned by NBCUniversal, could sell search and Web data to advertise ...
- Hey Siri, What Can You Search?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2016
Would advertisers find it helpful to optimize campaigns if they knew a ...
- Keeping Catch Phrases Out Of Search Ads
SearchBlog, Laurie Sullivan - Thursday, August 4, 2016
Shopping with mom for back-to-school clothes usually ended up in my favo ...
- Google Fiber Brings High-Speed Internet To Irvine, California
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2016
The Irvine Company, a privately held real estate development firm owned ...
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
Data and Targeting Insider, Laurie Sullivan - Thursday, August 4, 2016
Spot.IM has closed a Series A funding round worth $13 million ...
- No Layoffs For Yahoo Employees, Native Ads Skyrocket
MediaDailyNews, Laurie Sullivan - Tuesday, August 2, 2016
Yahoo does not have plans to lay off any employees from n ...
- Stagwell Media Acquires Majority Stake In PMX Agency
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2016
The investment firm Stagwell Group has acquired a majority stake in performan ...
- Google Expands AMP Project To Main Search Results
SearchBlog, Laurie Sullivan - Wednesday, August 3, 2016
On average, AMP pages load in less than one second. Some 9 ...
- Google Testing Exchange Bidding In Dynamic Allocation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2016
Google has been allowing a few brands to run ads across oth ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 Million
MediaDailyNews, Laurie Sullivan - Monday, August 1, 2016
Alphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday th ...
- Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2016
Ads created for the Olympic Games in 2016 by Google brand partne ...
- Personalization Ranks Highest On Smartphones
SearchBlog, Laurie Sullivan - Tuesday, August 2, 2016
Satisfaction and perspective are subjective. What makes me aware or satisfies ...
- Nearly Half Of Brands, Agencies Still Don't Have A Mobile Strategy
SearchBlog, Laurie Sullivan - Monday, August 1, 2016
When it comes to mobile strategies many are missing the boat. Abo ...