- Modest Mouse Makes Webisodes
Media Magazine, Mark Walsh - Thursday, August 2, 2007
The internet strategy of TV networks to date consists mainly of pushi ...
- Bud Lite
Media Magazine, Mark Walsh - Thursday, June 28, 2007
Anheuser-Busch has a new plan to rescue its faltering entertainment network Bud.T ...
- A Pay As You Go Files an IPO
Media Magazine, Mark Walsh - Tuesday, May 29, 2007
Virgin mobile USA has become a billion dollar-a-year company in just fi ...
- iVillage Live, Take Two
Media Magazine, Mark Walsh - Monday, October 1, 2007
NBC Universal's launch of "iVillage Live" marked one of the most far-reachi ...
- Does NBC Need Fresh Air?
Media Magazine, Mark Walsh - Friday, August 31, 2007
Is oxygen headed to the altar with NBC Universal? That's a rum ...
- A Different Slant on the News
Media Magazine, Mark Walsh - Tuesday, May 29, 2007
SNBC.com is giving new meaning to audience interaction with an in-cinema ga ...
- They Do Study, Don't They?
Media Magazine, Mark Walsh - Tuesday, April 24, 2007
Contrary to popular belief, the college-age crowd still does watch TV. That ...
- Yahoo Pact Still a Work in Progress
Media Magazine, Mark Walsh - Monday, October 1, 2007
Last November, Yahoo and a group of 176 newspapers nationwide announced ...
- Madison Ave Goes Green
Media Magazine, Mark Walsh - Friday, August 31, 2007
Socially responsible marketing and branding campaigns: That's the mission of Turf, ...
- Ari Would Be Proud
Media Magazine, Mark Walsh - Thursday, June 28, 2007
When it comes to pushing its popular series "Entourage," the show's Hollywo ...
- Al Jazeera's Cable End Run
Media Magazine, Mark Walsh - Tuesday, May 29, 2007
After struggling to line up major cable operators to carry the Engli ...
- Soda Pop Art
Media Magazine, Mark Walsh - Tuesday, April 24, 2007
In its latest bid to win over the Facebook generation, Pepsico ...
- Too Little, Too Late?
Media Magazine, Mark Walsh - Monday, October 1, 2007
Wireless operators may wind up on the sidelines when it comes ...
- Who's Not Who
Media Magazine, Mark Walsh - Friday, August 31, 2007
Wikipedia has become the go-to source for a huge range of factoi ...
- MTV Remix
Media Magazine, Mark Walsh - Thursday, August 2, 2007
This spring, MTV Networks boasted it was operating 230 targeted microsites wi ...
- Down But Maybe Not Out
Media Magazine, Mark Walsh - Thursday, June 28, 2007
Amp'd mobile in June became the latest high-profile mobile media venture ...
- Selling on Cells to Heat Up
Media Magazine, Mark Walsh - Thursday, June 28, 2007
Spending on mobile advertising will reach $14.4 billion by 2011. That's mo ...
- Let's Make a Deal
Media Magazine, Mark Walsh - Tuesday, May 29, 2007
Spring is shaping up as mating season for media companies with ...
- They Just Don't Get It
Media Magazine, Mark Walsh - Friday, August 31, 2007
Republican presidential candidates aren't exactly clamoring for their turn at the CNN/YouTu ...
- MySpace Meets Charlie's Angels
Media Magazine, Mark Walsh - Tuesday, May 29, 2007
The retro TV trend continues online. Sony Pictures Television this month begi ...
- On the Go, But Tuned In
Media Magazine, Mark Walsh - Tuesday, April 24, 2007
Here's music to advertisers' ears: Over three-quarters of consumers of audio conte ...
- What Would Robert De Niro Say?
Media Magazine, Mark Walsh - Monday, October 1, 2007
A strike last month by New York City taxi drivers protesting installati ...
- High Recall at the Mall
Media Magazine, Mark Walsh - Friday, August 31, 2007
Riding a wave of interest in digital video advertising, Adspace Networks ...
- A Blast from the Past
Media Magazine, Mark Walsh - Thursday, August 2, 2007
As part of a trade campaign touting its multi-platform ad inventory, N ...
- Funny Pages
Media Magazine, Mark Walsh - Tuesday, May 29, 2007
Zoiks! Verizon Wireless has come up with a new web 2.0 genr ...
- Spotting Viral Trends
Media Magazine, Mark Walsh - Thursday, March 29, 2007
You don't have to go on YouTube to find the latest vir ...
- What's in a Name?
Media Magazine, Mark Walsh - Monday, October 1, 2007
Not everyone finds "hulu," the playful name NBC Universal and News Cor ...
- Java with a Side of Jokes
Media Magazine, Mark Walsh - Friday, August 31, 2007
A new DVD set from NBC Universal, "Saturday Night Live: The Be ...
- Now Your Phone Won't Be Bor-ring
Media Magazine, Mark Walsh - Thursday, August 2, 2007
When News Corp. acquired mobile content purveyor Jamba almost a year ag ...
- Music to Their Ears
Media Magazine, Mark Walsh - Tuesday, April 24, 2007
With the iPhone set to launch in June, Apple appears set ...