- Video Ups Mobile Ad Engagement
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Ad features such as video and image galleries help boost engagement wi ...
- LinkedIn Users To Follow 'Influencers'
Raw, Mark Walsh - Tuesday, October 2, 2012
LinkedIn to date has allowed people to follow updates from companies, grou ...
- Question of the Day: What is Creative?
Show Daily, Mark Walsh - Tuesday, October 2, 2012
Continiuing the existential ad theme from Monday, Gaston Legorburu, worldwide chief creati ...
- Can Creative and Mobile Play Together?
Show Daily, Mark Walsh - Tuesday, October 2, 2012
Mobile is rapidly growing as a consumer medium but it's often be ...
- What Is An Agency?
Show Daily, Mark Walsh - Tuesday, October 2, 2012
The morning panel session at OMMA Global asks the Big Question: "Wh ...
- Ideas Over Execution
Show Daily, Mark Walsh - Tuesday, October 2, 2012
In the debate over ideas versus execution, John Winsor, chief innovation offic ...
- Kraft/Mondelez Pushing Mobile
Show Daily, Mark Walsh - Tuesday, October 2, 2012
In the mobile arena, Kraft is best known for its iFood Assista ...
- Has QR Codes' Moment Passed?
Show Daily, Mark Walsh - Tuesday, October 2, 2012
Will QR codes gain traction before NFC takes over? QR codes ha ...
- Old Navy, CP+B Embrace 'Mobile First' For Black Friday
Show Daily, Mark Walsh - Tuesday, October 2, 2012
Old Navy and its agency Crispin Porter + Bogusky presented a ca ...
- Building a Better Mobile Ad
Show Daily, Mark Walsh - Tuesday, October 2, 2012
In the last mobile panel of the day, the first question ...
- Urban Airship Unveils New Geotargeting Service
Online Media Daily, Mark Walsh - Monday, October 1, 2012
App notification and messaging platform Urban Airship on Monday launched a n ...
- Pew: Mobile Expanding News Consumption
Online Media Daily, Mark Walsh - Monday, October 1, 2012
When it comes to news consumption, mobile devices are expanding reach, rath ...
- AT&T AdWorks Offers Auto-Fill For Ads
Raw, Mark Walsh - Monday, October 1, 2012
AT&T AdWorks today
introduced a new service that allows AT&T custome ...
- Millennial Media Hires Ex-Yahoo CMO Spilman
Raw, Mark Walsh - Monday, October 1, 2012
Mobile ad network Millennial Media has named Mollie Spilman as is n ...
- Defining Advertising In the Digital Age
Show Daily, Mark Walsh - Monday, October 1, 2012
Given the explosion of digital and mobile media platforms, formats and device ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- BofA Has 11M Active Mobile Users
Show Daily, Mark Walsh - Monday, October 1, 2012
Bank of America is embracing mobile in a big way. That's t ...
- Mobile A Focus of BofA Marketing
Show Daily, Mark Walsh - Monday, October 1, 2012
Underscoring the importance of mobile to BofA, the bank's mobile chief Ma ...
- Mobile Becoming Part of Planning Process
Show Daily, Mark Walsh - Monday, October 1, 2012
Marketers are often urged to incorporate mobile as part of integrated campaing ...
- Mobile: Will Testing Ever End?
Show Daily, Mark Walsh - Monday, October 1, 2012
Will the testing and learning phase in mobile ever end? Joule's Micha ...
- Don't Wait For NFC
Show Daily, Mark Walsh - Monday, October 1, 2012
The rollout of near field communications (NFC) has been hyped as t ...
- Mobile Stats From Magna Global
Show Daily, Mark Walsh - Monday, October 1, 2012
Brian Monahan of Magna Global highlighted a number of mobile-related stats ...
- Location Bolsters Push Messaging
Show Daily, Mark Walsh - Monday, October 1, 2012
Is location-tracking and smartphone penetration making mobile the ultimate medium for reachi ...
- Grocery Stores Could Be M-Coupon Kings
Show Daily, Mark Walsh - Monday, October 1, 2012
While mobile coupons may not have taken off, Nielsen's Ken Cassar suggest ...