• by Mark Walsh  @markfwal, October 1, 2012

While mobile coupons may not have taken off, Nielsen's Ken Cassar suggested that grocery stores will lead the way in that area even though they're not considered the most progressive when it comes to adapting mobile technology. But the inherent frequency of food shopping, the range of grocery items and the amount of shopping data involved position grocery chains to be at the forefront of mobile couponing.