- FBX Drives Lower CPMs, Web Retargeting More Clicks
Raw, Mark Walsh - Thursday, February 21, 2013
With the launch of Facebook Exchange (FBX) last year, Facebook began allowi ...
- MMA Adds Board Members
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Mobile Marketing Association has appointed several new board members to fi ...
- Internet Key Influence On Purchases
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Internet plays an important role in influencing new product purchases, especial ...
- Adobe: Twitter Campaign Results Promising
Raw, Mark Walsh - Wednesday, February 20, 2013
In connection with Twitter
opening up its Ads API today, laun ...
- Luxe Brands Still Lag In Mobile
Online Media Daily, Mark Walsh - Monday, February 18, 2013
More people may be shopping and browsing on mobile devices, but luxu ...
- MMA Adds Board Members
Raw, Mark Walsh - Tuesday, February 19, 2013
The Mobile Marketing Association has
appointed several new board members ...
- Facebook Offers More Viral Than Other Ad Types
Raw, Mark Walsh - Tuesday, February 19, 2013
Facebook Offers outpace other types of Page Post ads when it comes ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...
- Rovio Boosts Talent, Deepens Ad Ties
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
"Angry Birds" creator Rovio announced the expansion of its global advertising te ...
- Marketers Advised To Ramp Up Mobile, Key To Expansion
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
Marketers would do well to ramp up investment in mobile this yea ...
- Nat Geo Taps Tablet Ads For 'Killing Lincoln'
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
To help promote the premiere of its first original docudrama, "Killing Lincoln ...
- Meguiar's Uses Mobile To Rev Up Sales
Show Daily, Mark Walsh - Friday, February 15, 2013
At Day 2 of the Mobile Insider Summit,
Kristin Ryba, Seni ...
- Adding Location Layering Adds Cost
Show Daily, Mark Walsh - Friday, February 15, 2013
In a panel looking at location in mobile campaigns, discussion focuses ...
- Panel: Mobile Users Make Loyal Customers
Show Daily, Mark Walsh - Friday, February 15, 2013
Answering a question about whether offering special deals to mobile users ...
- Pushing Back On Showrooming
Show Daily, Mark Walsh - Friday, February 15, 2013
On a panel Mobile Insider Summit focused on how brands and retaile ...
- Mobile POS Is The Way To Go
Show Daily, Mark Walsh - Friday, February 15, 2013
SapientNitro’s Dan Israel cited Sephora as an example of a large retail ...
- CBS Connects On Second Screen For Super Bowl
Show Daily, Mark Walsh - Friday, February 15, 2013
In a keynote at the Mobile Insider Summit,
Jason Kint, S ...
- Facebook PMD Applicants On Hold Pending New Criteria
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Facebook has closed its Preferred Marketing Developer (PMD) program to new applican ...
- Smartphone Sales Near 1 Billion
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Worldwide mobile phone sales declined slightly last year for the first ti ...
- Marchex: Men Stay On Calls Longer
Raw, Mark Walsh - Thursday, February 14, 2013
When it comes to call-based advertising, men tend to spend more ti ...
- More Customers Coming Via Smartphones
Show Daily, Mark Walsh - Thursday, February 14, 2013
On the day’s first panel at the Mobile Insider Summit, executives fr ...
- CareerBuilder Going Mobile First, Clients Not So Much
Show Daily, Mark Walsh - Thursday, February 14, 2013
Randy White, vp, media services at CareerBuilder, explained that employers aren’t keepi ...
- Mobile Boosts JetBlue Loyalty Program
Show Daily, Mark Walsh - Thursday, February 14, 2013
In the morning’s second keynote, Jonathan Stephen, head of mobile, JetBlue Airway ...
- In-House App Stores Rise, Streamline Mobile Strategy
Online Media Daily, Mark Walsh - Tuesday, February 12, 2013
Consumer-facing companies like Apple, Google, and Amazon aren't the only ones buildi ...
- Verve Mobile Raises $14M, Invests In Location-Based Tech
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Location-centric mobile ad network Verve Mobile on Wednesday announced closing $14 milli ...
- Everyday Health App Hits 10 Million Downloads
Online Media Daily, Mark Walsh - Monday, February 11, 2013
Everyday Health said Monday its mobile app has been downloaded more th ...
- Twitter Mobile Users More Engaged With Brands
Online Media Daily, Mark Walsh - Monday, February 11, 2013
It's no secret that much of the activity on Twitter these da ...
- Go Daddy Acquires M.dot
Online Media Daily, Mark Walsh - Monday, February 11, 2013
Go Daddy, an online platform for small businesses, has acquired M.dot Inc ...
- Nanigans Adds Real-Time Mobile Tools For Facebook Ads
Real-Time Daily, Tyler Loechner, Mark Walsh - Monday, February 11, 2013
With more advertising on Facebook shifting to mobile, social media marketing fi ...
- U-Haul: Owned and Earned, Not Paid
Show Daily, Mark Walsh - Tuesday, February 12, 2013
“Paid, owned and earned” has become the mantra when it comes ...