- Study: Woods Unlikely To Recover As Endorser
Marketing Daily, Aaron Baar - Tuesday, July 27, 2010
"The real question was, 'How far had he fallen?'," Steven Levitt, preside ...
- Univision: Challenged Hispanics Still Resilient
Marketing Daily, Aaron Baar - Monday, July 26, 2010
Hispanics are also not as debt burdened as the general population. Despi ...
- CEA: Products, Innovation Boost Projections
Marketing Daily, Aaron Baar - Friday, July 23, 2010
Mobile computing looks to be a strong revenue driver for the ye ...
- Survey Finds Ever More People Cutting Back
Marketing Daily, Aaron Baar - Thursday, July 22, 2010
"Everyone's doing just a little more [saving] or are about the sa ...
- ABI: No Mobile Plan? It's Time To Get One
Marketing Daily, Aaron Baar - Wednesday, July 21, 2010
Even the use of more "traditional" advertising is up via mobile device ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- People Entertaining Bank Account-free Notions
Marketing Daily, Aaron Baar - Monday, July 19, 2010
According to Mintel Comperemedia, 19% of consumers would be interested in usi ...
- Reckitt Benckiser Launches Branded Social Game
Marketing Daily, Aaron Baar - Friday, July 16, 2010
Anyone who's had a Facebook friend playing "Farmville," "Mafia Wars" or "Caf ...
- Study: Drug Ads Educate, Inform
Marketing Daily, Aaron Baar - Thursday, July 15, 2010
Those warnings of all the side effects that can arise from prescripti ...
- Joss Stone Composes Track For 007 Game
Raw, Aaron Baar - Friday, July 16, 2010
Grammy award winner Joss Stone will appear in and compose original mus ...
- Chase, IHG Intro New Credit Card
Marketing Daily, Aaron Baar - Wednesday, July 14, 2010
Chase Card Services and InterContinental Hotels Group took the adage "Give t ...
- Mobile Banking Rising, But Not 'Game Changer'
Marketing Daily, Aaron Baar - Tuesday, July 13, 2010
Consumers are becoming more accustomed to mobile banking services, but that doesn ...
- Not Just A Fun Place To Stay: 'Y' Rebrands
Marketing Daily, Aaron Baar - Monday, July 12, 2010
Designing a new brand platform for a 160-year-old organization is no ea ...
- Report: Smartphone Usage Up 8% In 2 Months
Marketing Daily, Aaron Baar - Friday, July 9, 2010
RIM continued to lead the sector with a 41.7% share (down 0.4% ...
- Evenflo Vids Inject Humor Into Gen Y Parenting
Marketing Daily, Aaron Baar - Thursday, July 8, 2010
CMO Chris Craig says the overarching goal is to position the bra ...
- Girl Scouts Campaign Highlights Impact
Marketing Daily, Aaron Baar - Wednesday, July 7, 2010
One ad shows teenage girls working together to build houses for Habit ...
- Isabella Eyes Sweet Spot Between PC And Phone
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
Isabella founder and CEO Matthew Growney says the Vizit is just t ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- HSN Partners With Sony For "Eat, Pray, Love"
Raw, Aaron Baar - Tuesday, July 6, 2010
HSN will help Sony Pictures promote its upcoming movie, "Eat, Pray, Lov ...
- Study Finds E-tailers Putting Money Into Mobile
Marketing Daily, Aaron Baar - Thursday, July 1, 2010
According to the study, Web retailers are spending an average of $170,0 ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- IPad Tickles Enthusiasts, But Others?
Marketing Daily, Aaron Baar - Tuesday, June 29, 2010
Of those who have already purchased an iPad, 90% already own o ...
- Group Urges Mothers To Avoid 'Booby Traps'
Marketing Daily, Aaron Baar - Friday, June 25, 2010
"Everybody likes to have a laugh," says Best for Babes co-founder Betti ...
- Firm: 10 Excel At Engagement With Consumers
Marketing Daily, Aaron Baar - Wednesday, June 23, 2010
Marketers looking to build engagement with consumers would be wise to foll ...
- More-Eager Buyers Researching Products Online
Marketing Daily, Aaron Baar - Tuesday, June 22, 2010
"Whereas last year they were in hold-back mode, now consumers are thinki ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Toshiba Eyes Youth Demo In Comics Pact
Marketing Daily, Aaron Baar - Thursday, June 17, 2010
"We've always skewed a little but more toward an older audience. O ...
- Microsoft Lets Users Tout Office '10 Suite
Marketing Daily, Aaron Baar - Wednesday, June 16, 2010
The Web videos are similar to the company's ads for Windows ...
- Future Rosy For Online Entertainment, Media
Marketing Daily, Aaron Baar - Tuesday, June 15, 2010
As people become more comfortable with mobile Internet devices, the number ...
- Study: Content Excites Us More Than Gadgets
Marketing Daily, Aaron Baar - Monday, June 14, 2010
"After many years of media hype and false starts, we're finally starti ...