- PwC: Digital Technology To Explode
Raw, Aaron Baar - Tuesday, June 15, 2010
Consumers worldwide will be looking toward digital technology – particularly those th ...
- Motorola Leverages June For Its Motospeak
Marketing Daily, Aaron Baar - Friday, June 11, 2010
Motorola is using June's designation as Safe Driving Month to launch ...
- App Provides Instant Customer Feedback
Marketing Daily, Aaron Baar - Thursday, June 10, 2010
The service, which can be accessed either via a phone's web brows ...
- Colbert's Blab-Bing Yields Aid To Gulf Coast
Marketing Daily, Aaron Baar - Wednesday, June 9, 2010
"We're always looking for ways to promote Bing to build brand awareness ...
- Sony Dash Spot Is A Sunny Wake-up Call
Marketing Daily, Aaron Baar - Wednesday, June 9, 2010
In the commercial, the sun -- represented as a suit-wearing man ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Sony Enlists Sun For Dash
Raw, Aaron Baar - Tuesday, June 8, 2010
The sun, as in the star that gives us warmth and ligh ...
- Price, Glasses Remain Barrier To Mass 3D
Marketing Daily, Aaron Baar - Friday, June 4, 2010
The addition of 3D content is a bit of a chicken-and-egg battl ...
- PepsiCo: Looking For A Few Good Entrepreneurs
Raw, Aaron Baar - Monday, June 7, 2010
PepsiCo is looking for a few good new media and marketing platform ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Consumers Showing Some Interest in 3D TV
Raw, Aaron Baar - Friday, June 4, 2010
The onslaught of marketing and demonstration of 3D technology by television manufacture ...
- Men's Wearhouse Ads Take New Approach
Marketing Daily, Aaron Baar - Wednesday, June 2, 2010
"In a world of one-day sales, we wanted to create a fre ...
- EA Sports Touts Tiger, Teammates in TV, Viral Campaign
Raw, Aaron Baar - Thursday, June 3, 2010
Video game maker EA Sports looks to bring the excitement of te ...
- Philly Still Pitching Woo With Travelers
Marketing Daily, Aaron Baar - Tuesday, June 1, 2010
"What's different [this year] is, it's not just a tourism marketing campaign ...
- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Intel, Sony, Best Buy, Dish Get Google 'Halo' In Deal
Marketing Daily, Aaron Baar - Thursday, May 20, 2010
The partners with Google on its TV plan have the advantage ...
- Survey: More See Mobile Phones As 'Retail Tool Kit'
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"It's taken a couple of years, but they've figured out the mobi ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Nintendo's Wii, Heart Association Team On Play
Marketing Daily, Aaron Baar - Monday, May 17, 2010
The partnership, which launched on Monday, includes putting the American Heart Association ...
- Jabra's Message: Keep Your Hands Off Of It!
Marketing Daily, Aaron Baar - Friday, May 14, 2010
"What we're trying to do in a fun and provocative way ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- Samsung Enlists Keys For DualView Camera
Marketing Daily, Aaron Baar - Wednesday, May 12, 2010
Pop star Alicia Keys' appeal to a younger demographic that is bo ...
- Elations Leverages Boomers' Facebook Usage
Marketing Daily, Aaron Baar - Wednesday, May 12, 2010
The company, which markets glucosamine and chondroitin supplements, is set to underta ...
- Google's Android Takes Bite Out Of Apple
Marketing Daily, Aaron Baar - Monday, May 10, 2010
While at first blush, that may look like bad news for Appl ...
- McDonald's CMO Moves To U.S. Cellular
Marketing Daily, Aaron Baar - Monday, May 10, 2010
cDonald global chief marketing officer Mary N. Dillon will join U.S. Cellul ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Gadget Spend Up, Reflecting Their Essential Nature
Marketing Daily, Aaron Baar - Thursday, May 6, 2010
"There's a strong desire for consumer electronics. It's one of those thin ...
- Olympus Challenge Taps The Inner Artist
Marketing Daily, Aaron Baar - Wednesday, May 5, 2010
Olympus is looking to get people to express their artistic sides wi ...
- EA Targets Skaters, Gamers For 'Skate 3'
Marketing Daily, Aaron Baar - Tuesday, May 4, 2010
Team play is a new feature for this version of the ga ...
- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...