- Pepsi To Intro Geo-Based Loyalty Program
Marketing Daily, Aaron Baar - Saturday, May 1, 2010
In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that us ...
- Sony Pushes Its Dash Without A Hint Of Flash
Marketing Daily, Aaron Baar - Thursday, April 29, 2010
"Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chi ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Festivals Are Increasingly Music To Marketers' Ears
Marketing Daily, Aaron Baar - Monday, April 26, 2010
"They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report ...
- LG Reinvigorates Texting Championship
Marketing Daily, Aaron Baar - Friday, April 23, 2010
Any sort of recurring promotion needs something new to keep it goin ...
- 2010: The Year Of The E-book
Marketing Daily, Aaron Baar - Thursday, April 22, 2010
The makers of e-book readers are pulling out the marketing stops ...
- Sprint Declares A Thumb War (Against Texting)
Marketing Daily, Aaron Baar - Wednesday, April 21, 2010
Sprint and DoSomething.org are teaming up on a public-service campaign to discoura ...
- Study: Women Want Personalized Ads
Marketing Daily, Aaron Baar - Tuesday, April 20, 2010
It's a question men and marketers have been asking since time immemoria ...
- Benadryl, National Parks Partner For Web Series
Marketing Daily, Aaron Baar - Monday, April 19, 2010
Benadryl and the National Park Foundation have teamed up to create ...
- PepsiCo, Microsoft Team For Soccer Advergame
Marketing Daily, Aaron Baar - Friday, April 16, 2010
The companies will promote the game through the Windows properties, as we ...
- Ace Hardware Opens Door To 'La Ferreteria'
Marketing Daily, Aaron Baar - Thursday, April 15, 2010
The national campaign, which will run through the spring on Telemundo a ...
- Philly Utility Takes Soft Approach To Energy Use
Marketing Daily, Aaron Baar - Wednesday, April 14, 2010
In a series of new television commercials, energy-hogging "ogres" -- old appliance ...
- Study: Attachment To Brands, Movies Co-relate
Marketing Daily, Aaron Baar - Tuesday, April 13, 2010
A survey of 3,000 people between 15 and 34 used an 11-poi ...
- LG Canada Inks NHL Deal With Eye To U.S.
Marketing Daily, Aaron Baar - Monday, April 12, 2010
Hockey, more than any other televised sport, seems to benefit most fr ...
- Southwest Scores Best With Business Owners
Marketing Daily, Aaron Baar - Monday, April 12, 2010
"This market really rewards you when you focus on them," says Portfolio.com ...
- Mobile Apps: Strike While Iron's Still Hot
Marketing Daily, Aaron Baar - Thursday, April 8, 2010
In order to stand out and maintain popularity on the best-selling ...
- Keystone Light Smoothes Out Its Message
Marketing Daily, Aaron Baar - Wednesday, April 7, 2010
In addition to the television commercials, which will run on male-oriented programmi ...
- EA Debuting Tiger Woods PGA Tour Game
Marketing Daily, Aaron Baar - Tuesday, April 6, 2010
EA Sports will not have a presence during television coverage of t ...
- Get Ready For Subway's Breakfast Blitz
Marketing Daily, Aaron Baar - Monday, April 5, 2010
"We're using some of the marketing equities we've developed to show we' ...
- J.D. Power: Smartphone Touchscreens Rule
Marketing Daily, Aaron Baar - Friday, April 2, 2010
According to J.D. Power, a quarter of traditional handset owners say th ...
- HP's Snapfish Doing It Up Big For Its 10th
Marketing Daily, Aaron Baar - Thursday, April 1, 2010
To commemorate the milestone, the company has set up a special pag ...
- Recession Cited For Prepaid Phone Spike
Marketing Daily, Aaron Baar - Wednesday, March 31, 2010
Nearly two-thirds of the 4.2 million net new subscribers added during t ...
- AT&T Spreads Anti-Text Word Via Series
Marketing Daily, Aaron Baar - Tuesday, March 30, 2010
"We have a particular interest in reaching the youth demographic as th ...
- GameStop Launches 'Zork' Online Promo
Marketing Daily, Aaron Baar - Friday, March 26, 2010
Social and online gaming is a growing sector that lures both av ...
- IPad 'Provokes' Consumers, Research Finds
Marketing Daily, Aaron Baar - Thursday, March 25, 2010
"They actually said it was more provocative to them, and they s ...
- How Green Is My Appliance? Ask Green Bay, Wis.
Marketing Daily, Aaron Baar - Wednesday, March 24, 2010
Marketers may may want to consider sponsoring a local race or oth ...
- Verizon Preps Launch Of Free Skype Service
Marketing Daily, Aaron Baar - Tuesday, March 23, 2010
Executives did not disclose marketing plans behind the service, although Verizon wou ...
- NPD: Smartphone Sales Reaching Critical Mass
Marketing Daily, Aaron Baar - Monday, March 22, 2010
According to the NPD Group, smartphones accounted for 31% of all hands ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- Studios, Cablers Launch $30M Movies On Demand Effort
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
A TV, print and online campaign under the theme "The Video Sto ...