- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- Frito-Lay, 'People' Team On Digital Effort
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
Over the course of the next few months, Lays will choose sele ...
- Survey: RIM Struggling Vs. Apple, Google
Marketing Daily, Aaron Baar - Monday, March 15, 2010
Still, RIM remains the leader in smartphone market share, due mostly ...
- WWII Museum Kiosks Promo HBO's 'Pacific'
Marketing Daily, Aaron Baar - Thursday, March 11, 2010
The 16 museums will use their databases to promote the kiosks a ...
- HBO Uses Interactive Kiosks To Promote 'Pacific'
MediaDailyNews, Aaron Baar - Thursday, March 11, 2010
HBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion pie ...
- Jenn-Air Ratchets It Up A Notch With Series
Marketing Daily, Aaron Baar - Wednesday, March 10, 2010
The Web series is part of a larger marketing campaign designed ...
- Samsung Global Ad Campaign Puts 3-D On Two
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"We took a different approach to communicate our message with consumers," S ...
- Cable Firm Highlights Speed In New Effort
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"Even though this [campaign has] a regional focus, what we learned ...
- People See Verizon As Best Brand Of Four
Marketing Daily, Aaron Baar - Monday, March 8, 2010
"Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGo ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- Virgin Mobile Expands Prepaid Broadband Plan
Marketing Daily, Aaron Baar - Wednesday, March 3, 2010
Virgin Mobile USA will promote the updated plans with a multifaceted marketi ...
- Bally Fitness, Universal Music Launch Partnership
Marketing Daily, Aaron Baar - Tuesday, March 2, 2010
"We understand that music is a critical part of how people wo ...
- 3-D TV: Cost, Glasses Barriers To Purchase
Marketing Daily, Aaron Baar - Monday, March 1, 2010
"3-D TV is going to drive interest and store traffic. And li ...
- Dairy Industry Backs First Lady's 'Let's Move' Effort
Marketing Daily, Aaron Baar - Friday, February 26, 2010
A print advertisement touting the program will run in USA Today, T ...
- Sprint Likens 4G Coverage To Web On The Go
Marketing Daily, Aaron Baar - Thursday, February 25, 2010
"We're getting to the point where the efficiencies gained through a nation ...
- Experian: Choose Delivery Method Based On Age
Marketing Daily, Aaron Baar - Wednesday, February 24, 2010
The rise of smartphones will likely mean an increase in mobile strategie ...
- Casinos No Longer Sure Bet For Entertainment
Marketing Daily, Aaron Baar - Tuesday, February 23, 2010
According to new Mintel study, 30% of U.S. adults said they visit ...
- Ticket Seller Touts Service Across The Nation
Marketing Daily, Aaron Baar - Monday, February 22, 2010
Already a presence in Boston, CitySide is looking to create a nation ...
- Visa Connects With Olympics Congratulations
Marketing Daily, Aaron Baar - Saturday, February 20, 2010
"We know through research that the way consumers connect to the gam ...
- Sprint Offers JFK Travelers Free WiFi
Marketing Daily, Aaron Baar - Thursday, February 18, 2010
In addition to showcasing Sprint products and services, the installation's 13-foot curv ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- Firm Points To E-Tail, Mobile Internet 'Collision'
Marketing Daily, Aaron Baar - Tuesday, February 16, 2010
"We went from what I thought would be impulse buying to comparis ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- Haier Leverages NBA Link To Launch TV Line
Marketing Daily, Aaron Baar - Wednesday, February 10, 2010
In addition to being a presenting sponsor of televised events (such ...
- Tech Firms Lead In Media Value Measure
Marketing Daily, Aaron Baar - Tuesday, February 9, 2010
General Sentiment's Media Value report is composed of brand chatter that ...
- ANA: Fewer Foresee Death Of TV Spot In Decade
Marketing Daily, Aaron Baar - Monday, February 8, 2010
There was also a high level of interest in branded entertainment a ...
- Kraft, Animal Planet In Lunchables Promotion
Marketing Daily, Aaron Baar - Saturday, February 6, 2010
The promotion is timed with the introduction of a line extension f ...
- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- Hey, Go Daddy: Your Strategy is Showing
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
Controversy isn't a strategy; it's an attention grabber, and it only wor ...