HSN Partners With Sony For "Eat, Pray, Love"

HSN will help Sony Pictures promote its upcoming movie, "Eat, Pray, Love" through 72 hours of programming Aug 6-8, leading up to the film's premiere on Aug. 13. The programming event, which will include TV, online, mobile, print, PR, event and direct mail components, will incorporate appearances by more than 20 of the network's product partners and feature 400 items across a variety of categories. In announcing the partnership, HSN and Sony noted the network has a customer base that is approximately 83% female and between the ages of 30-50, presumably the same demographic that the studio is targeting for the film, starring Julia Roberts.
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